Trend Reports

dml marketing

Socks and Hoisery trend reports

According to Mark Hierbaum, CEO of DML Marketing, creativity is most important for succeeding in the legwear industry. “Understanding how to translate forward trends into salable fashion hosiery,” is also key he said. The company’s top-selling styles are Rayon from bamboo 3 PP crews and knee highs, Sweater Cable tights in Cotton and novelty sweater yarns for boot socks. “Hosiery, as most accessories, are a great, inexpensive item to update on...
Read More »

dreamgirl

Socks and Hoisery trend reports

According to Lar Hovsepian, marketing manager of Dreamgirl, there are several business strategies that have kept the company successful since its inception. “Some important facets that have been a part of Dreamgirl’s success are competitive pricing, presentation/packaging and styling,” she commented. “Knowing your target market is essential both before and after the product development process. Quality, for example, is a factor that depends on ...
Read More »

k.bell socks

Socks and Hoisery trend reports

According to Karen Bell, founder of K.Bell Socks, “fashion, comfort and value” are the most important things for achieving success in the legwear industry. She added that the company offers legwear as opposed to other categories because “It has always been what we do best.” K.Bell has offered legwear for over 30 years. Currently, its women’s sizes range from 9 to 11, while men’s sizes range from 10 to 13. Top-sellers at the company are whit...
Read More »

karen neuberger

Socks and Hoisery trend reports

According to Jenna Lowe, director of marketing at Karen Neuberger: "To be successful in the legwear business first you have to start with comfort, fit and quality. Keeping up with new yarn and finishing technology is also important. "We offer legwear as one of our many brand extensions. Everyone needs socks. It is a commodity-based business & there is always consumer need. "In terms of trends, Lowe says "the focus is still on the leg and layere...
Read More »

showroom 1122

Socks and Hoisery trend reports

According to Samantha Chang of Showroom 1122, which carries Cervin hosiery, price and quality are the most important things to consider when looking for success in the legwear industry. "Quality is really important, but if the price is too high, you will not succeed in this recession environment," she said. "I think legwear is very technical, so innovation is crucial." In terms of trends Chang says that for the fall, novelty and especially color...
Read More »

kushyfoot

Socks and Hoisery trend reports

According to Mitch Brown, president of Kushyfoot, to succeed in the legwear industry a company must pay close attention to consumer trends and create product that "helps make the consumer's life better in some way. Fresh product that is solution- and comfort-based is important today, all at a fair value. "Legwear has once again earned its right to become an accessory and I believe it remains that way for the trend-setters and other consumers. I...
Read More »

pgf miami corporation/lupo

Socks and Hoisery trend reports

In our company's perspective to be successful in the legwear market, you need to be fashionable and trendy with all the latest styles," said Nilsara Piereck of PGF Miami Corporation. "The legwear fashion has really exploded in the past couple of years, bringing back many styles. Anything that is plain I feel is becoming more and more a thing of the past. People want to be bright and stand out more these days. I love this because it makes the mark...
Read More »

shirley of hollywood

Socks and Hoisery trend reports

"For Shirley of Hollywood, our success in the legwear market has been our fabulous fit whether missy or plus sizes quality, as always, with our offerings, and number one: the packaging," said Eric Schlobohm, director of international sales at the company. "We were the first in the intimate category to offer color catalogs for shops, direct mail and home party retailers many, many years ago, and are well known for the beautiful photography we brin...
Read More »

target

Socks and Hoisery trend reports

"Because of the wide variety of fun and affordable leggings and tights, Target offers our guests a large assortment of styles to help jazz up an outfit without breaking the bank," said Jana O?Leary, spokesperson for Target. ?Emerging trends include torn/tattered leggings; printed legwear; and mixing sheers and solids. "We are also seeing leggings worn under shorts or as pants with longer tunic-style tops. Seaming and sparkle in tights and leg...
Read More »

eurotique

Socks and Hoisery trend reports

"Eurotique carries legwear as they are accessories that finish an outfit," explained company president Chrissy Greico. "Legwear is a great up-sell item, as well as a necessary item, so it sells well [in the store]. Women are tired of going to the mainstream stores and finding a limited selection of legwear available to them. Items such as fence net stockings have crossed over into the mainstream acceptability, but are not widely available yet, so...
Read More »

Older Articles: 1 2

Click Below for Product Photos and Details

Trend Reports

Socks and Hoisery trend reports

Socks and Hoisery trend reports

Socks and Hoisery trend reports

Socks and Hoisery trend reports

Socks and Hoisery trend reports

Socks and Hoisery trend reports

Socks and Hoisery trend reports

Socks and Hoisery trend reports

Socks and Hoisery trend reports

Socks and Hoisery trend reports