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Trend Reports

Socks and Hosiery Report

10-01-2009

Below find input from the wholesalers and retailers:

dml marketing

According to Mark Hierbaum, CEO of DML Marketing, creativity is most important for succeeding in the legwear industry. “Understanding how to translate forward trends into salable fashion hosiery,” is also key he said. » Continue reading and receive more info from dml marketing

dreamgirl

According to Lar Hovsepian, marketing manager of Dreamgirl, there are several business strategies that have kept the company successful since its inception. » Continue reading and receive more info from dreamgirl

k.bell socks

According to Karen Bell, founder of K.Bell Socks, “fashion, comfort and value” are the most important things for achieving success in the legwear industry. » Continue reading and receive more info from k.bell socks

karen neuberger

According to Jenna Lowe, director of marketing at Karen Neuberger: "To be successful in the legwear business first you have to start with comfort, fit and quality. Keeping up with new yarn and finishing technology is also important. » Continue reading and receive more info from karen neuberger

showroom 1122

According to Samantha Chang of Showroom 1122, which carries Cervin hosiery, price and quality are the most important things to consider when looking for success in the legwear industry. "Quality is really important, but if the price is too high, you will not succeed in this recession environment," she said. "I think legwear is very technical, so innovation is crucial." » Continue reading and receive more info from showroom 1122

kushyfoot

According to Mitch Brown, president of Kushyfoot, to succeed in the legwear industry a company must pay close attention to consumer trends and create product that "helps make the consumer's life better in some way. Fresh product that is solution- and comfort-based is important today, all at a fair value. » Continue reading and receive more info from kushyfoot

pgf miami corporation/lupo

In our company's perspective to be successful in the legwear market, you need to be fashionable and trendy with all the latest styles," said Nilsara Piereck of PGF Miami Corporation. "The legwear fashion has really exploded in the past couple of years, bringing back many styles. Anything that is plain I feel is becoming more and more a thing of the past. People want to be bright and stand out more these days. I love this because it makes the market fun to be in, you can mix a lot of colors and funky designs!" » Continue reading and receive more info from pgf miami corporation/lupo

shirley of hollywood

"For Shirley of Hollywood, our success in the legwear market has been our fabulous fit whether missy or plus sizes quality, as always, with our offerings, and number one: the packaging," said Eric Schlobohm, director of international sales at the company. "We were the first in the intimate category to offer color catalogs for shops, direct mail and home party retailers many, many years ago, and are well known for the beautiful photography we bring to the packaged hosiery or lingerie within our H.O.T. range." » Continue reading and receive more info from shirley of hollywood

target

"Because of the wide variety of fun and affordable leggings and tights, Target offers our guests a large assortment of styles to help jazz up an outfit without breaking the bank," said Jana O?Leary, spokesperson for Target. » Continue reading and receive more info from target

eurotique

"Eurotique carries legwear as they are accessories that finish an outfit," explained company president Chrissy Greico. "Legwear is a great up-sell item, as well as a necessary item, so it sells well [in the store]. Women are tired of going to the mainstream stores and finding a limited selection of legwear available to them. Items such as fence net stockings have crossed over into the mainstream acceptability, but are not widely available yet, so they are easy sales." » Continue reading and receive more info from eurotique

music legs

According to Karen Saegusa, manager of Music Legs, "quality, colors and design are the most important things to consider when striving for success in the legwear market." » Continue reading and receive more info from music legs

birds and bees

According Vicky Gaul, owner of Canada-based the Birds and Bees, legwear is an essential part of her business. » Continue reading and receive more info from birds and bees

bra*tenders

"Legwear is an important part of a fashionable woman's wardrobe," said Lori Kaplan of Bra*Tenders. "Whether it's support hose to slim, support and massage the legs, or colorful opaques or sexy sheers, hosiery can spice up an outfit and just plain make the legs and woman feel better." » Continue reading and receive more info from bra*tenders

the legwear market

Several industry experts, including manufacturers and retailers, were contacted to provide insight on the legwear industry "a market that appears to have been getting much play in this economic environment. Overall, interviewees agreed that colorful and printed styles are currently very popular trends. Many manufacturers that offer other products in addition to legwear said that the category helps round out their assortment and offering the customer a complete look. Many retailers agreed that legwear is often an upsell and offers customers the chance to update an old look without breaking the bank." B.F. » Continue reading and receive more info from the legwear market

bebaroque

According to Bebaroque designers Mhairi McNicol and Chloe Patience, it is vital to have “different ideas and designs that stand out in the crowd” in order to succeed in the legwear industry. » Continue reading and receive more info from bebaroque

leg avenue:

According to Lisa Griffin, marketing manager of Leg Avenue, in order to succeed in the legwear market a manufacturer needs to stay on top of trends, offer good quality and fit, keep prices competitive and provide a wide selection of styles. » Continue reading and receive more info from leg avenue:

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