Trend Reports

lovefifi ltd

Corset trend reports

According to Lia Farel, vice president of sales and marketing for Love Fifi, Ltd.—formally Empire Intimates—"there is a big demand for corsets and it seems to be growing everyday. Our key to success is to make sure that our garments are made well, work wonders and look spectacular." The Farel Corporation—which purchased Empire Intimates in 1983— has been manufacturing corsets in the United States for 50 years, and has seen major changes in how t...
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the stockroom

Corset trend reports

According to Ann-Marie Holman, brand manager of The Stockroom; “We offer corsets because they are a beautiful and classic fetish toy and tool with widespread appeal […] corsets can be considered one of the classic fetish tools because they can act as a focal point for sexuality and sexual expression. It’s this aspect of corsets that makes them such a great fit for The Stockroom, since the primary focus of our business has always been the making a...
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shirley of hollywood

Corset trend reports

Although corsets have become trendy in recent years, they have always been hot for Shirley of Hollywood, said Eric Schlobohm, director of International sales for the company. “Why corsets? It’s in our blood. We have always offered them in our collections. Herman ‘Grampsy’ Schlobohm, my grandfather and the founder of our parent company, the National Corset Supply House, started selling ‘notions’; underwires, boning, hook & eye, and elastics to...
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leg avenue

Corset trend reports

According to Lisa Griffin, marketing manager of Leg Avenue, and Winter Mullender, designer of the company, corsets and bustiers are a staple in any lingerie line. “The demand for well-made and beautiful corsets is always high!” They said. “All ages of women are wearing corsets these days, whether it is in the bedroom, or with their favorite jeans or mini skirt. A simple, good-fitting corset can offer a number of looks that will suit any woman’s s...
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seven ‘til midnight

Corset trend reports

According to Vinh Luong, director of sales and marketing for Seven ‘til Midnight; “there is a big demand for corsets and bustiers because they are multi-taskers: the right styling can go from the boudoir to dinner to the night club. [They] also slim the body while accentuating a woman’s natural curves. She called the company’s recipe for success in the category as “The three F’s: fit, fabrication and incorporating fashion elements and runway ins...
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dreamgirl

Corset trend reports

According to Lar Hovsepian, marketing manager of Dreamgirl International, corsets and bustiers have amounted to approximately 10 percent of the company’s lingerie sales thus far in 2009; “and they continue to do well, as our designers launch innovative new fabrics and patterns for our signature fully reversible corsets. Over the last few years, our reversible corsets have been a true success in that we offer two corsets for the price of one, whic...
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donna di capri

Corset trend reports

According to Latrina Pugh, marketing director of Donna Di Capri; “Corsets and bustiers are timeless classic essentials that every woman should have in her boudoir. There is an astronomical demand for these pieces because they easily shape the mid-section while supporting the breasts. “For over 30 years in the lingerie manufacturing industry, the recipe for success here at Donna di Capri is paying close attention to the construction and fit of th...
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peekay

Corset trend reports

According to Rona Bonilla, senior lingerie buyer for Peekay Incorporated—the parent company of the A Touch of Romance, Lover’s and Condom Revolution store chains—corsets and bustiers are gaining visibility. “I believe the corset/bustier category will continue to trend upward. [They are] shown in every fashion magazine, ready-to-wear ads, and on the runway. It is a fashion epidemic that is catching on really quickly, and not just for the bedroom a...
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carnival creations

Corset trend reports

According to Joey Cohen, vice president of National Mill Industry, Inc., the demand for corsets and bustiers has increased; “and as a result, a lot more companies have launched styles in the category than ever before. Part of the reason for this is the function corsets and bustiers offer; they shape women much more and in many more places than a standard bra does.” National Mill Industry has been manufacturing corsets under the Carnival label si...
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affinitas

Corset trend reports

According to Marcia Shally, national sales manager of Affinitas, the company began producing bustiers three years ago because of consumer demand. “A bustier is a nice alternative to a strapless dress/top. It can be paired with jeans, slacks or skirts to dress up or dress down. It’s also a great piece to wear instead of a regular bra or camisole.” She named great designs, color and affordability as the brand’s keys to success in the category. Affi...
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Trend Reports

Corset trend reports

Corset trend reports

Corset trend reports

Corset trend reports

Corset trend reports

Corset trend reports

Corset trend reports

Corset trend reports

Corset trend reports

Corset trend reports