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Trend Reports

Corset Report

06-29-2016

Below find input from the wholesalers and retailers:

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lovefifi ltd

According to Lia Farel, vice president of sales and marketing for Love Fifi, Ltd.—formally Empire Intimates—"there is a big demand for corsets and it seems to be growing everyday. Our key to success is to make sure that our garments are made well, work wonders and look spectacular." » Continue reading and receive more info from lovefifi ltd

the stockroom

According to Ann-Marie Holman, brand manager of The Stockroom; “We offer corsets because they are a beautiful and classic fetish toy and tool with widespread appeal […] corsets can be considered one of the classic fetish tools because they can act as a focal point for sexuality and sexual expression. It’s this aspect of corsets that makes them such a great fit for The Stockroom, since the primary focus of our business has always been the making and selling of the highest-quality fetish gear.” Holman named “[never compromising] on quality in our materials, in our construction or in our customer service,” as keys to the company’s success in the category. Fit, she said, is the most important aspect of any corset. » Continue reading and receive more info from the stockroom

shirley of hollywood

Although corsets have become trendy in recent years, they have always been hot for Shirley of Hollywood, said Eric Schlobohm, director of International sales for the company. “Why corsets? It’s in our blood. We have always offered them in our collections. Herman ‘Grampsy’ Schlobohm, my grandfather and the founder of our parent company, the National Corset Supply House, started selling ‘notions’; underwires, boning, hook & eye, and elastics to the corset and bra trade in New York in the 1940’s, and incorporated here in LA [at Shirley of Hollywood] in 1948.” Shirley started sewing its own corsets in the 1960’s. » Continue reading and receive more info from shirley of hollywood

leg avenue

According to Lisa Griffin, marketing manager of Leg Avenue, and Winter Mullender, designer of the company, corsets and bustiers are a staple in any lingerie line. “The demand for well-made and beautiful corsets is always high!” They said. “All ages of women are wearing corsets these days, whether it is in the bedroom, or with their favorite jeans or mini skirt. A simple, good-fitting corset can offer a number of looks that will suit any woman’s style! All of us girls love pulling the strings in the back and instantly shrinking down two dress sizes! Corsets and bustiers have always been a Leg Avenue basic.” » Continue reading and receive more info from leg avenue

seven ‘til midnight

According to Vinh Luong, director of sales and marketing for Seven ‘til Midnight; “there is a big demand for corsets and bustiers because they are multi-taskers: the right styling can go from the boudoir to dinner to the night club. [They] also slim the body while accentuating a woman’s natural curves. » Continue reading and receive more info from seven ‘til midnight

dreamgirl

According to Lar Hovsepian, marketing manager of Dreamgirl International, corsets and bustiers have amounted to approximately 10 percent of the company’s lingerie sales thus far in 2009; “and they continue to do well, as our designers launch innovative new fabrics and patterns for our signature fully reversible corsets. Over the last few years, our reversible corsets have been a true success in that we offer two corsets for the price of one, which also includes removable and adjustable shoulder and garter straps, a matching thong and stockings for an inexpensive price point. » Continue reading and receive more info from dreamgirl

donna di capri

According to Latrina Pugh, marketing director of Donna Di Capri; “Corsets and bustiers are timeless classic essentials that every woman should have in her boudoir. There is an astronomical demand for these pieces because they easily shape the mid-section while supporting the breasts. » Continue reading and receive more info from donna di capri

peekay

According to Rona Bonilla, senior lingerie buyer for Peekay Incorporated—the parent company of the A Touch of Romance, Lover’s and Condom Revolution store chains—corsets and bustiers are gaining visibility. “I believe the corset/bustier category will continue to trend upward. [They are] shown in every fashion magazine, ready-to-wear ads, and on the runway. It is a fashion epidemic that is catching on really quickly, and not just for the bedroom anymore. » Continue reading and receive more info from peekay

carnival creations

According to Joey Cohen, vice president of National Mill Industry, Inc., the demand for corsets and bustiers has increased; “and as a result, a lot more companies have launched styles in the category than ever before. Part of the reason for this is the function corsets and bustiers offer; they shape women much more and in many more places than a standard bra does.” » Continue reading and receive more info from carnival creations

affinitas

According to Marcia Shally, national sales manager of Affinitas, the company began producing bustiers three years ago because of consumer demand. “A bustier is a nice alternative to a strapless dress/top. It can be paired with jeans, slacks or skirts to dress up or dress down. It’s also a great piece to wear instead of a regular bra or camisole.” She named great designs, color and affordability as the brand’s keys to success in the category. Affinitas’ bustiers run in sizes 32 to 38, B through DD. » Continue reading and receive more info from affinitas

jay ann intimates

According to Hope Bear and Farrell Friedenberg, co-owners of the Philadelphia-area intimates boutique Jay Ann Intimates, in order to succeed in the corset and bustier category a retailer must carry a large range of sizes to accommodate women with full busts; (the store fits sizes 32A to 54DD). Also key is carrying garments that are smooth and others with boning. Jay Ann’s has offered corsets to customers since its inception 60 years ago, and today the category makes up 25 percent of sales and inventory. » Continue reading and receive more info from jay ann intimates

journelle

Claire Chambers, CEO and founder of lingerie retailer Journelle, said: “Corsets and bustiers account for a very small amount of our inventory and a disproportionately big percentage of sales. » Continue reading and receive more info from journelle

sew sister

Megan Summerville, owner and designer of Sew Sister, a maker of custom-made lingerie, reported that demand for corsets and bustiers is growing. “Bustiers are a better seller for women who are dressing themselves, and corsets are more popular for special events or weddings. We do more custom bustiers with powermesh back panels than the rigid circumference of a corset. » Continue reading and receive more info from sew sister

absolute corsets

When Amy Pavao founded her retail company 10 years ago, she was planning on selling lingerie. However, she quickly decided to switch to the niche market of corsets, coining the site AbsoluteCorsets.com, and today the category encompasses approximately 90 percent of her inventory. “It seemed like everyone and their grandmother had a lingerie site, so we decided to specialize in corsets. » Continue reading and receive more info from absolute corsets

vollers corsets

Corina Voller, design director of UK-based Vollers Corsets, said “quality and continuity” are key to the company’s success in the corset category. “All designs are based on our original patterns. » Continue reading and receive more info from vollers corsets

jt intimates

According to Jonathan Tizabi, president of JT Intimates, the company offers bustiers “because our goal in the intimate apparel industry is to produce sexy styles that make the customer feel good and bustiers do that. » Continue reading and receive more info from jt intimates

tina’s closet

Tina Karakourtis, proprietor of Tina’s Closet, has been carrying corsets since she opened her lingerie store over 23 years ago, primarily for her bridal customers. Although they make up less than five percent of both her inventory and sales, she carries them because “I like to help my future brides find the ‘Perfect Fit’ for their special day. I can easily make the transition from fitting her into the right bra size to helping her find a perfectly fitted corset to wear underneath her gown.” » Continue reading and receive more info from tina’s closet

hourglass corsetry

Martha Mast, proprietess of Hourglass Corsetry, a three-year-old designer, manufacturer and importer of steel-boned corsetry, said: “my sales are up because I design for more than one niche market. Many of [my designs] can cross over from an alternative niche to mainstream dressing. » Continue reading and receive more info from hourglass corsetry

exquisite restraint corsets

Simone C. Williams, owner and designer of nine-year-old web-based corset producer, Exquisite Restraint Corsets, says her recipe for success is; “marketing my company as DIY fashion […] I have used the Internet and MySpace to create a fanbase, which helps [generate] word-of-mouth. » Continue reading and receive more info from exquisite restraint corsets

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