Megan Summerville, owner and designer of Sew Sister, a maker of custom-made lingerie, reported that demand for corsets and bustiers is growing. “Bustiers are a better seller for women who are dressing themselves, and corsets are more popular for special events or weddings. We do more custom bustiers with powermesh back panels than the rigid circumference of a corset.
“Outstanding fabrics, rare textiles, vintage wovens, and custom wovens are key to our inspiration and the attention our brand has received.”
The company has been producing bustiers for three years, and recently also began producing corsets. Summerville named fit as the most important aspect of both garments, saying: “If it does not fit, the client won’t wear it. Period. Price does not have a concern if the fit is impeccable.” Her plans for the categories include using “more rare fabrics and finishing techniques to current fabrics to achieve a unique or vintage look.”
Her top-five best-sellers in the market include the Mellie G silk charmeuse bustier with silk hand woven center detail and ruffled detailing in heather grey and blush pink; the Eva, “Our signature 3 piece cup corset that allows breast tissue to rest naturally” and made from rare fabrics; and the Pearl ivory silk charmeuse bustier with banded freshwater pearl center front with blush suit picked silk detailing at cups and H&E closure; all available in sizes 32B to 36D. Also popular is the Chappuis bustier with belted detailing and sequined base with H&E back closure, available in sizes 32B to 38F; and the Madeline Waspire underbust waist cincher with powermesh back and H&E closure, available in sizes XS to L.
She called Sew Sister’s customers “hip office cutie pies aged 26+. [They are] women who are required to have a tailored look at the office but want to enjoy a sexy cocktail after their regular 40 hours. [They are] women who are discovering that fine fabrics and style are important to business attitude, and [are] learning that intimates can be cut in a way that is flattering and serviceable.” Customers tend to range all the way from 34B to 38F.
Although she admitted the economic downturn has “limited our budget, for sure,” she added: “It has also opened doors to fabric buys that would have never been open before. The fabric folks need money now too, so we are seeing minimum order quantity come down so that our smaller purchasing power is now accommodated.”
She described the bustier and corset market as “strong and growing. Bustiers in particular are pivotal pieces in our wardrobes now. A little tummy compression by day, smoking hot compression by night, you can get a lot for the dollar in terms of a bustier. There will always be need/desire for the romance that a corset evokes.”
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written by Amanda Torres Price published 2009-11-04 09:01:29
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