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vollers corsets

Corina Voller, design director of UK-based Vollers Corsets, said “quality and continuity” are key to the company’s success in the corset category. “All designs are based on our original patterns. “Corsets are about comfortable body control that makes you feel and look elegant and sexy. It is a specialist market with ‘niches’ in lingerie, fashion, bridal and theatrical.” The company has been manufacturing corsets since 1899. Voller and her husband Ian—who serves as company director—are the fourth generation to run the company, which Ian bought from his uncle in 1991. Waist sizes in stock run from 18 to 38 inches, and Vollers Corsets’ also offer a ‘Made To Measure’ service. Voller called her customer base “women of all ages who care how they look,” adding that all of the company’s styles sell well. “We advise each customer personally depending on her business,” she explained. Instead of worrying about the economic climate, Voller said; “I always listen to customer feedback, it is more reliable than the economy! Whatever the current climate customers still have special events and weddings – life goes on!” She said “to fit snug [in order] to achieve the ‘hourglass’ effect,” is the most important aspect of a corset.

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written by Amanda Torres Price published 2009-11-04 09:01:29

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