Martha Mast, proprietess of Hourglass Corsetry, a three-year-old designer, manufacturer and importer of steel-boned corsetry, said: “my sales are up because I design for more than one niche market. Many of [my designs] can cross over from an alternative niche to mainstream dressing.
“My customer is anyone that wants to eliminate four to six inches off their waist, put boobs back or try to create more boobage and smooth out bumps and bulges while looking fantastic. I design for me (a plus-sized woman) so comfort is key. I sell to many of the alternative niches [such as] goth, punk, urban, and transgender, as well as main-stream markets.” She called “Quality, quality, quality” her recipe for success in the category.
“If treated right and fitted well my corsets are a 15 year investment. I have custom quality at an off-the-rack price. My goal is to keep everything under $300 retail. My corsets are designed with all sized women in mind. I never have an up-charge for plus-sized women.” Sizing runs in the range of S to 5X. She called fit the most important aspect of a corset, adding that “finding those people qualified to put customers in corsets [since] this is not something patrons can do themselves” is also key.
Her best-selling styles consist of the Standard Black Silk Over Bust corset, made from silk black brocade with a two-inch front busk; the standard black leather over-bust corset made from lamb leather; the black and white geometric waist cincher; and the Black Lace Tulip. In her new line she has added “a great Camo over bust and cincher, a pink and black collection […] and an edgy new bust line with colorful studded inserts.”
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written by Amanda Torres Price published 2009-11-04 09:01:29
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