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Trend Reports

shirley of hollywood

"For Shirley of Hollywood, our success in the legwear market has been our fabulous fit whether missy or plus sizes quality, as always, with our offerings, and number one: the packaging," said Eric Schlobohm, director of international sales at the company. "We were the first in the intimate category to offer color catalogs for shops, direct mail and home party retailers many, many years ago, and are well known for the beautiful photography we bring to the packaged hosiery or lingerie within our H.O.T. range." When asked why the company offers legwear in addition to its other product categories, Schlobohm said: "Shirley is the true one-stop-shop for intimate apparel. We offer missy and plus legwear in H.O.T., plus sizes lingerie in Intimate Attitudes, men's briefs boxers and loungewear in Gyz, junior intimate looks in 100% Babe, a blast from the past with Marilyn Monroe by Shirley, and our flagship Shirley of Hollywood."

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written by Amanda Torres Price published 2009-10-01 09:01:29

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