According to Marcel Leroux, vice president and buyer of men’s e-tailer MaleStromOnline.com, consumers are still looking for a bargain. “People have been looking for deals more than anything else over the past year. Based on the traffic on our website, final clearance is number one.”
His advice to someone looking to make a profit in men’s intimates is to focus on customer service. “We have only been in business for four years, and sales have grown by 28 percent over the last year.”
Leroux said about his business; “We are always searching for the right product and brand to bring into our online store, and as long as it is of good quality and a style that will sell we bring it in. A lot of brick and mortar stores do not have the capacity to carry the variety of brands that we carry.”
With this emphasis on variety, the company carries brands whose styles range from sexy to classy to basic. Leroux estimates that his typical customer is a professional between 30 and 50-years-old. Sizes run from S through XL, with M being the best-selling size and XL the least popular.
The company’s current best-selling brands consist of 2(x)ist, followed by CN2; Calvin Klein; Diesel; N2N Bodywear; Joe Snyder; and Rufskin. He added that Tulio is increasing in popularity.
Leroux said shoppers go for “prints and colors that are innovative and different. [On the other hand], basic black and white styles are very slow for us compared to fashion styles.”
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written by Amanda Torres Price published 2010-03-24 10:51:56
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