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Trend Reports

Leg Avenue

Lisa Griffin, marketing manager for Leg Avenue, named gypsies; bees; cops; sailors; and pirates as the company’s best-selling classic styles this season. In new costumes, the strongest sellers were Alice from “Alice in Wonderland;” firefighters; Snow White; Red Riding Hood; and styles based on action film “Top Gun,” which Leg Avenue has held the license for since August of 2009. The company carries costumes in sizes XS to XL, and 1X to 4X. Best-selling sizes are consistently the basic S, M and L options; “With our SM and ML sizing being the favorite.” In trends, Griffin said Leg Avenue noticed that styles based on fairy tales picked up this season. “We were really excited that the fairy tale trend continued to gain popularity this year! The last few years have been really big for pirates, so it’s been fun to transition into princess and Alice themes,” she said.

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written by Amanda Torres Price published 2010-11-17 16:48:36

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