Seven 'til Midnight

Vinh Luong, director of sales and marketing for Carrie Amber, the parent company of Seven ‘til Midnight, said the brand experienced sales improvements this season. “Halloween was very successful for us this year,” she said. “Overall, our Internet sales were up, orders were larger than usual and we had tons of re-orders. Seven ‘til Midnight continues to grow its costume collection and I believe our increase in selection leads to more profitable sales.” Seven ‘til Midnight’s five best-selling styles were the Flashy Flapper; Midnight Patrol; Mickey’s Mistress; Wonderlicious; and Midnight Stinger, a bumblebee costume that “continues to be a top seller even though it is a costume we have carried for a few years.” Luong reported that the company sold out of the Flashy Flapper, Midnight Patrol and Midnight Stinger, as well as the Pirate Hottie, among other popular costumes. The best-selling sizes were S and M, with plus size also experiencing growth.

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written by Amanda Torres Price published 2010-11-17 16:55:01

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