Megan Swartz, senior manager and buyer of the Deja Vu Adult Emporium and the Deja Vu Love Boutique stores in Las Vegas, said sales at the Love Boutique were up significantly over last year.
“The way we organized [inventory at the Love Boutique] this year [influenced sales positively,” she said. “We brought in a variety of styles versus a large quantity of a few costumes. At the Adult Emporium, we have done that for several years. I never buy really heavy unless I feel a certain costume will do particularly well. I do buy heavy in XS because these always sell the best for us.”
She named Leg Avenue as both stores’ consistent best-selling brand for costumes, with Dreamgirl; Forplay; Mystery House; and California Costumes also strong.
In trends, “Nurses, schoolgirls, pirates and sailors were, once again, huge hits,” she said. “More and more people are putting together their own costumes, so accessories like top hats, ruffly shorts and bustiers were important.”
But despite Deja Vu’s success in the Halloween market, Swartz is cautious in her predictions for next year. “From what I gather, a lot of places were down this year,” she said. “Every year, there are more pop-up Halloween stores. Linens n Things was carrying sexy costumes. The major costume sellers like Spirit Halloween and others have brought in sexy costumes, while previously, those places were standoffish to bring in sexy.
“[To combat this over-saturation], we start promoting our costumes and selling them early in the season, and let everyone know that our XS costumes sell out quickly. Over the weekends in September and everyday in October, our staff wears the costumes. We also outfit our mannequins, mixing and matching accessories and costumes.”
I want to receive more information from Deja Vu stores of Las Vegas
written by Amanda Torres Price published 2010-11-18 09:34:02
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