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Trend Reports

Lip Service

Maria Santilena, vice president of sales and marketing, and Bryn Thomas, east coast sales manager and stylist for Lip Service, reported that the Los Angeles based company has more than tripled its costume offerings. The brand launched its first line of packaged costumes at last January’s Halloween & Party Expo, with 16 total styles, and is now offering 58 styles. Santilena said the label’s fashion background brings a unique flair to its costume line. “We bring trends from the apparel industry to our costume designs, giving them a fashionable flavor,” she said. She named the unicorn—a costume rarely seen in the adult sexy market—as a stand-out costume for 2011. Other costumes that Santilena and Thomas expect to be popular include the Ringmaster, the Zombie Bride and Steampunk looks.

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written by Amanda Torres Price published 2011-01-06 18:02:56

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