After launching a line of costume accessories for 2010, Party King, owned by Sean Monahan, who also produces styles under the Raveware label, is launching a complete line of adult, sexy and kids costumes.
The 60-style line includes about 40 styles for adults. Featured are humor, celebrity-driven masks based on Katy Perry, Kesha, politicians and others. Monahan also made sure to feature several accessories that can be worn with costumes or separately, as this category is increasingly important to Halloween sales. Included are themed garters, such as a flapper and Pocahontas.
Taking a tip from his Raveware line, Monahan has incorporated several petticoats into Party King. This is seen in the sexy clown, a costume not frequently seen in the adult costume market. “I knew we needed to make unique styles to compete in the costume market, so that is what we focused on,” he said.
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written by Amanda Torres Price published 2011-01-06 19:32:01
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