The Intimate Apparel Trade Magazine For The U.S. And Canada
 

Left, NuBra Beach Triangles with bikini top; right, NuBra Beach Ovals NuBra offers a range of bra solution to take on vacations that might include a beach, be it a spring break or a visit to the tropics. “Utilizing 100% silicone gel for a skin tight seal, these adhesive cups are hypoallergenic and stay put underwater and through sweat,” explained the company’s Ashley Tapia. “Given it is advised to refrain from harsh stress like diving, NuBra will stay put as long as it is not

Items from Parfait’s Simplicity collection. “We understand how difficult the current business environment is for specialty retailers,” explained Ken Zhang, CEO at Parfait, listing the significant challenges now facing the sector. These include rising operating costs, reduced foot traffic, and tighter consumer spending. “At Parfait we believe customer success is our success. If our retail partners thrive, we thrive together,” Zhang, emphasized, pledging to work more closely w

Nova Sculpt Seamless Strong Compression Thong Bodysuit (left) and Seamless Strong Compression Strapless Shortie Bodysuit. Fashion Nova, the retailer with a strong online presence as well as five retail shop in the LA area, has launched a new, modestly priced, shapewear collection: NovaSculpt. The line includes over 30 silhouettes of Seamless Shaping Bodysuits, High-Waisted Shaping Shorts, Sculpting Panties/Briefs and Tummy-Control Leggings and Biker Shorts. “With retail price

Black Heart Lingerie, a brand founded in 2025 by model and designer Brennah Black, will be exhibiting at the Evolution show in New York, Saturday, January 31 and Sunday, February 1. The new brand was “born from a desire to create elegant, empowering pieces that blend bold femininity with quiet luxury,” and includes a small array of bras, panties, garter belts and hose. “We specialize in comfortable lingerie that feels indulgent yet wearable, designed to move with you from boa