AnaOno, Meijer Mastectomy Bra Collaboration

AnaOno x Tranquil & True is a new collaboration between the mastectomy bra company and the Meijer store brand. It includes “chest-inclusive bras specially designed for individuals who’ve undergone mastectomy, lumpectomy, reconstruction, or other breast surgeries,” according to the retailer.

“The AnaOno x Tranquil & True collection provides two styles of bras. The Front Closure Bra, a post-surgery recovery bra designed to secure bandages and surgical dressings in place while giving the chest a gentle, comforting hug. The Front Closure Bra is comfortable and practical, featuring a unique combination of softness, adjustability, and style, and was voted “Best Post-Mastectomy Bra” by InStyle Magazine. The Full Coverage Bra provides comfort and support through the healing process with a stylish, wire-free design, including elastic encased in soft, cooling, anti-microbial material designed to bring an added layer of comfort to healing.”

AnaOno was founded in 2014 by Dana Donofree, who was diagnosed with breast cancer at 27. The collection is currently available in more than 175 of the over 500 locations that Meijer operates across Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin.

Annette Repasch, Meijer group VP of Softlines, explained, “by pairing our Tranquil & True brand with this truly amazing women-owned business, we hope to make a difference in the lives of our customers who have undergone chest surgery or are battling breast cancer and inspire them to feel supported, confident, and empowered. Our goal is to provide a shopping experience where they can find everything they need for their families, including themselves.”

Added Donofree “I’m so honored and humbled to be a part of this evolving and important conversation around breast cancer, helping bring it out into the open instead of hiding it behind closed doors. Our ultimate goal is to make mastectomy garments accessible to all women who need them, no matter where they live or shop, and this partnership with Meijer gives incredible access to our garments in stores across the Midwest.” — NM