BrilliA: Indonesia Jockey License

On the Jockey U.S. website: Seamfree Mid Impact Sports Bra. $28; and Seamfree Back Smoothing Plunge Bralette,$34.

BrilliA announced a five year licensing deal with Jockey “to source, design, manufacture, market, promote, and sell Jockey branded products in Indonesia.” The deal covers underwear and apparel for both men and women, “through wholesale, retail, and e-commerce channels.”

“In the coming months, BrilliA plans to establish a multi-channel distribution framework in Indonesia, encompassing wholesale partnerships, licensee-owned retail stores, and licensee-owned e-commerce platforms, alongside approved social commerce channels” according to the statement.

“As Jockey continues to expand internationally, the focus remains on building the brand with the right partners in the right markets,” stated Chris Smith, Jockey EVP, International and Chief Customer Officer. “This agreement reflects a disciplined approach to growth, and PT. Mirae Asia Pasifik brings the local expertise and operational capabilities needed to establish a strong foundation in Indonesia while upholding the quality, innovation, and everyday comfort that define Jockey.” The release claimed Indonesia contains more than 280 million people, with “a large and growing apparel market estimated at approximately $22-23 billion annually, including $10.7 billion in women’s apparel.”