Interview: Dreamgirl Update

Two current items from the Dreamgirl collection.

Rob Fitzgerald, the majority owner of Dreamgirl, StarlineLA and Party King, answered questions from BODY publisher Nick Monjo in the interview below. Fitzgerald, who was advised by FMMG Advisors in the acquisition of Dreamgirl in late 2024, discussed the changes and improvements he has made in the months since.

MONJO: You have been in the process of moving the DG warehouse to Texas, where your other brands are headquartered. How has that improved delivery and service for your customers? 

FITZGERALD: We’ve completed our warehouse move from California to Texas, and everything is fully up and running. Centralizing our operations allows us to ship orders more efficiently, improve delivery times to most regions, and create more flexibility on pricing and fulfillment—all of which directly benefit our customers. This also allows our customers to receive up to three brands in one shipment, helping to save on shipping costs! 

Our New Pasadena office remains in place, so our sales, design, production, and customer support teams continue to be closely connected and focused on supporting our partners. Overall, this move puts us in a great position to deliver faster service, greater consistency, and continued value moving forward. 

MONJO: You control three key brands in the market. How have you differentiated them? What does each brand stand for today? 

FITZGERALD: What’s great is that all three brands—StarlineLA, Dreamgirl, and Party King—have already been very successful with their own distinct identities. We’ve continued to honor what makes each brand unique, while now bringing them together under one roof as one big family. 

Dreamgirl stands for trend-driven fashion with broad market appeal. It offers a wide range of styles—from core essentials to standout pieces—that perform well across multiple retail channels and price points. 

StarlineLA and Party King both tend to lean a bit sexier and bolder in the market. These brands are known for offering more complete costume styles, often including added accessories that help create a full look right out of the package. 

StarlineLA focuses on elevated, fashion-forward designs with premium details and a more dramatic aesthetic. Party King brings a fun, playful edge with bold concepts designed to make an immediate impact. 

Together, the three brands allow us to serve different customer needs and price points while staying true to what each brand has always stood for. Being aligned operationally just helps us support them—and our customers—better than ever. 

MONJO: What changes and new developments can customers look forward to 2026? 

FITZGERALD: 2025 was a big year of change for us as we brought all three brands together, completed our warehouse/office moves, and laid the groundwork for what’s next. Now in 2026, we’re excited to shift gears and get back to doing what we love most—creating great products and helping our partners win. Customers can expect a huge wave of new lingerie and costume launches across all three brands, with fresh styles, expanded assortments, and more complete, head-to-toe looks. We are looking forward to giant launches at both the Halloween & Party Expo in January and the Altitude Intimates Show in March. So, customers should definitely plan on visiting us at those industry trade shows! We’re also introducing new ways to work with us, including expanded drop shipping, private label programs, and custom product opportunities that give our retail partners more flexibility, exclusivity, and room to grow. There’s a lot in the pipeline, and 2026 is shaping up to be an exciting year—we can’t wait to share what’s coming next. 

MONJO: What trade shows and events are on the company schedule for 2026? 

FITZGERALD: We’re already gearing up for an exciting 2026 show season. On the calendar so far, you’ll find us at the Halloween & Party Expo and the Altitude Intimates Show, both in Las Vegas—and both will be must-see stops. You’ll get a first look at our brand-new 2026 collections for costumes and lingerie across Dreamgirl, StarlineLA, and Party King. We’ll be showcasing fresh designs, expanded assortments, and plenty of new surprises you won’t want to miss. We’re actively looking to add more trade shows to the calendar and rolling out new marketing initiatives designed to support our retail partners and help drive sell-through all year long. Be sure to follow Dreamgirl, StarlineLA, and Party King so you don’t miss any announcements—we’ve got a lot coming in 2026, and we’re just getting started.