Maurice Reznik Dies

Maurice Reznik, a leading industry figure, has died at 72. His career spanned over 40 years, during which he worked for many prominent brands. The cause was brain cancer.

Reznik worked at VF Corp. and Sara Lee, and was president of Warnaco’s intimate apparel group before leaving in 1997 to join Maidenform as president. Rising to CEO of Maidenform by 2008, he was instrumental in achieving the company’s sale to Hanes in 2013. Later, in 2015, he joined Delta Galil as the CEO of intimate apparel for the U.S. and U.K. and president of the company’s U.S. segment, a position he held until August 2019.

Most recently, he and his wife Joanie founded The Only Bra, an intimates brand, in 2021. Just last month we interviewed him about the company, which, he noted, was already selling in 500 retail locations. The company was always meant to stand for something beyond the product, Maurice confided, noting that he and his wife “donate roughly 2% of proceeds to Shatterproof, an organization dedicated to ending the addiction crisis in America.”