Naked: Dwyane Wade License For Innerwear

Miami HEAT basketball player Dwyane Wade has signed a licensing agreement with Naked Brand Group, will join its advisory board and will serve as creative director for a collection of men’s and boy’s innerwear to launch in 2016.

The license with Wade is “worldwide and exclusive in the category of Innerwear (underwear, undershirts, loungewear, sleepwear and robes),” according to the company.

Naked also announced “One of Wade’s first initiatives with Naked will be to help launch Naked’s “Role Models” campaign during summer 2015. “We plan to build awareness and enthusiasm for Naked and our brand philosophy by sharing and celebrating the stories of men and women who live inspiring and authentic lives,” stated Joel Primus, founder and president of Naked.

Recently Panache, the UK-based lingerie firm, launched its own “Modeled by Role Models,” advertising campaign that features six women who reveal their admirable life accomplishments and promote their causes while wearing underwear.