New Vanity Fair Bra

Vanity Fair has just launched its new Flawlessly Smooth Underwire Bra. It features “soft, 4-way stretch fabric that smooths the sides and back, helping create a sleeker silhouette under clothing. Innovative Flawless Flex cups provide an adaptive fit that accommodates natural size fluctuations, while comfortable support and stay-in-place straps help deliver confidence throughout the day,” according the description.

Cindy Casana, Vanity Fair director of marketing, added, “women want a beautiful bra that provides the foundation they need to look and feel their best without sacrificing comfort.” We found the bra on the Vanity Fair website, marked down from $54 to $25 on November 5, 2026, the day the company launched the bra in an event with Cosmopolitan. According to Vanity Fair, “following an exclusive online debut this fall, the bra will expand to retail stores nationwide in February 2027.”