Pacsun’s New PS Goodnight
Pacsun has introduced PS Goodnight, a 41 piece “sleep and loungewear brand designed for Gen Z and the way they dress, unwind, and express themselves at home and beyond.” Prices range from $55 on down to $20 for a sleep mask, and includes “pajama separates and coordinated sleep sets, including button-up sets in jersey knit, woven sets, and a satin set, alongside pointelle, lace, and brushed flannel pieces and soft shorts. Designed to be mixed, matched, and styled beyond bedtime, the collection balances relaxed silhouettes with thoughtful details, including lace trim, ruffled hems, satin bows, heart-shaped shell buttons, contrast piping, and: PS embroidery.”
Chief merchandising officer Richard Cox explained, “our research reinforced something we’ve long understood about young consumers. Getting dressed isn’t only about how they look, it’s also about how they want to feel. PS Goodnight brings that insight into a category where comfort and self-expression naturally come together.”
Pacsun's new PS Goodnight line really nails Gen Z's desire for versatile loungewear that blurs the lines between comfort and self-expression, even beyond the home. It's smart to focus on 'how they want to feel,' creating pieces that support unwinding whether you're relaxing or engaging in a strategic game like town of salem. This whole collection sounds perfect for feeling good both inside and outside the house ✨.