Parfait T-Shirt Bra

Parfait has introduced its latest addition to the Everyday Essentials category: the Emily Full-Busted Seamless Unlined Non-Padded Wired Bra (P7800), arriving at the end of April. “Designed as a breathable, smooth, and seamless everyday basic, this new style responds to growing demand for non-padded, natural-shape T-shirt bras in the full-bust market,” according to CEO Ken Zhang.

The Emily unlined T-shirt bra offers seamless, full-coverage cups that deliver a flattering, natural silhouette under any outfit. Thoughtful construction details — including double-lined wired cups, hidden inner side slings, and extra padded straps, the bra provide secure support, gentle lift, and all-day comfort. A subtle center front keyhole adds a touch of femininity, making it both functional and refined.”

Over the past few seasons, Parfait has continued to expand its Everyday Basic T-Shirt Bra collection, “offering retailers a versatile assortment of core styles designed to meet a wide range of customer needs at accessible price points.” The collection now includes:

• Casey Plunge Molded T-Shirt Bra (P2801) — a sexy yet supportive option featuring a deep plunge and seamless light foam cups for a natural, rounded shape. (In stock, MSRP: $52)

• Elise Seamless Padded T-Shirt Bra (P6270) — smooth contour cups with a lower neckline, daisy strap detailing, and convertible functionality for versatile everyday wear. (In stock, MSRP: $55)

• Emily Unlined T-Shirt Bra (P7800) — a non-padded, full-coverage essential designed for breathable comfort and natural shaping. (In stock, MSRP: $55)

• Luxlacy Lace Padded T-Shirt Bra (P2000) — a low plunge silhouette with light foam cups and allover lace for a feminine, everyday option. (In stock, MSRP: $58)

• Bliss Spacer T-Shirt Bra (P7000) — a lightweight, breathable style featuring innovative spacer fabric and seamless cups for a smooth, invisible finish. (End of April delivery, MSRP: $66).

“The Emily unlined T-shirt bra is a great addition to our T-shirt bra collection and has been very well received in pre-orders and customer feedback,” continued Zhang. “Our T-shirt bra assortment continues to perform well for specialty retailers and serves as a strong, affordable option for their customers.”

“With a balanced offering of padded, unlined, plunge, lace, and spacer constructions, Parfait’s T-shirt bra program provides retailers with a comprehensive solution for everyday essentials — a key driver of repeat sales and customer loyalty. For more information or to request samples, contact Sindy Ortiz, Account Manager, at sindy@parfaitlingerie.com or +1 (626) 559-4285.”