Parfait Unveils S/S 2027

Dalila P8200  and Kate P4200 Rose Cloud

Parfait has unveiled its Spring/Summer 2027 (SS27) Collection that includes “innovative new bra styles, expanded seamless essentials, and fresh color additions to some of our best-selling collections,” according to CEO Ken Zhang. Designed specifically for fuller-busted and full-figured women, the collection “combines fashion, comfort, support, and technical innovation to help retailers capitalize on the continued growth of the full-busted lingerie market.”

“Three new bra styles address key consumer trends: comfortable everyday essentials, fashion-forward lingerie, and modern wire-free support solutions. Leading off is the new Dalila P8200 Modal Seamless Wire-Free Bra, a luxurious everyday essential designed to deliver cloud-like comfort without sacrificing support. Crafted from ultra-soft, breathable modal fabric with a luxurious cotton-like feel, Dalila offers the comfort today’s consumers are seeking while delivering the support fuller-busted women need. Seamless wire-free cups provide smooth shaping and natural support, while removable pads allow for customizable coverage and support. Elegant lace detailing at the neckline and center front adds a feminine touch, making Dalila an ideal option for lounging, sleeping, or everyday wear. Additional features include convertible straps that allow for both traditional and cross-back styling, providing versatility for modern lifestyles.’

“For retailers looking to add fashion-forward styles to their assortment, Parfait offers the  Kate P4200 Embroidered Lace Unlined Bra and the matching Kate P4205 Hipster Panty,” continued Zhang. “Featuring elegant wave-inspired embroidery and sheer unlined cups, Kate delivers a sophisticated, feminine look while maintaining the exceptional support and fit that Parfait customers expect. The three-piece underwire cup construction and inner side sling provide outstanding lift, projection, and forward support for fuller busts, while the sheer unlined design creates a lightweight and breathable feel. The matching hipster panty completes the coordinated set, offering retailers strong visual merchandising opportunities and an attractive fashion story for the season.”

Simplicity P2800, Black and Bare; PP5054 Chocolate.

“Another standout introduction is the Simplicity P2800 Illusion Wire-Free Bra, an innovative style that combines advanced bonded technology with contemporary design. Created specifically for fuller-busted women, Simplicity delivers the structure and support of a wired bra without the discomfort of underwires. Innovative cup-shaping technology, strategic seaming, and bonded construction work together to provide exceptional support, shaping, and all-day comfort. Modern sheer inserts at the neckline and underarm create a sleek, contemporary silhouette, while removable pads and convertible straps offer customizable fit and styling options. The seamless bonded construction minimizes irritation and maximizes comfort, making Simplicity an ideal choice for today’s comfort-driven consumer.”

Parfait has also expanded its Seamless Packaged Panty Collection with the introduction of the PP5054 Seamless Brazilian Thong and PP5057 Seamless Everyday No-Show Bikini Panty. “Designed with advanced bonded technology, these ultra-soft seamless panties deliver a smooth, invisible finish under clothing and a second-skin feel with no waist or leg elastics. Each 3-pack is beautifully presented with individual panties packaged in elegant paper boxes and grouped together in a recyclable clear zip pouch, creating a premium,  eco-friendly, gift-ready presentation that enhances perceived value and merchandising appeal. Available in Warm Sand, Bare, Black, Blackberry, and Navy as well as with two new fashion colors, Petal Pink and Chocolate.”

New colors have also been added to existing collections including Chocolate to the Elissa Strapless Bustier andCasey Plunge T-Shirt Braand Petal Pink  to the Holly P8000 Seamless Wire-Free Bra. “These additions allow retailers to refresh proven performers while responding to growing consumer demand for broader skin-tone options and versatile everyday colors.”

Casey 2801 in Chocolate; and Holly P8000 PP5057 in Petal Pink. 

“Every bra in the SS27 collection has been engineered specifically for fuller-busted and full-figured women,” Zhang concluded. “This is one of the strongest collections Parfait has developed so far, and we are incredibly excited about it. These new styles combine fashion, comfort, innovation, and support in ways that we believe will help our retail partners grow their business and better serve today’s fuller-busted consumer. We invite all customers to visit our booth and experience the collection firsthand at our upcoming trade shows.” The shows include Curve Montreal, July 12–13; Curve New York, August 2–4; MAGIC Las Vegas, August 10–12; and Evolution San Francisco, August 16–17. U.S contact: Sindy Ortiz, sindy@parfaitlingerie.com, (626) 559-4285. Canada contact: Gihan Gabor, gihan@parfaitlingerie.com, (888) 359-5596.