Success With Parfait

Items from Parfait’s Simplicity collection.

“We understand how difficult the current business environment is for specialty retailers,” explained Ken Zhang, CEO at Parfait, listing the significant challenges now facing the sector. These include rising operating costs, reduced foot traffic, and tighter consumer spending.

“At Parfait  we believe customer success is our success. If our retail partners thrive, we thrive together,” Zhang, emphasized, pledging to work more closely with these stores than ever. 

Leading this effort to strengthen its commitment to independents in the U.S. and Canada in 2026, is Sindy Ortiz, Parfait’s new Account Manager, who now heads the Customer Success Team overseeing all specialty account customers across the region. 

Zhang and Ortiz outlined several specific ways the company is actively supporting retailers through stable pricing, margin support, flexible ordering programs, and innovative product development. The key details are these:

Items from Parfait’s Holly collection.

“1. Stable Pricing in an Unstable Economy. While many brands have raised prices due to tariffs and rising production costs, Parfait has taken a different approach. Since January 2025, Parfait has absorbed tariff-related cost increases and maintained unchanged wholesale pricing across all products. This stability allows specialty retailers to offer Parfait styles at consistent, accessible price points—an increasingly important factor for consumers managing tighter budgets amid ongoing inflation. “Price stability gives our retail partners confidence,” says Ortiz. “It helps them plan, merchandise, and communicate value to their customers without constant adjustments.””

“2. Margin Support When It Matters Most. Parfait recognizes that healthy margins are more critical than ever for specialty retailers. To help partners maintain profitability, the brand continues to offer an ongoing Margin Boost. The support program includes a 10% discount plus free shipping on all orders of $500 or more. This program is designed to help retailers reduce shipping cost and improve margin on Parfait products.”

“3. “Try Before You Order” Sample Program. Understanding that fit, feel, and construction are essential in lingerie, Parfait launched a “Try Before You Order” program that allows retailers to experience products firsthand before committing to an order. Through this program, specialty retailers can request free samples to touch, fit, and even try on—helping them make informed buying decisions and sell with confidence on the sales floor. The initiative has been very well received since launch and continues to gain traction among new and existing accounts. Retailers can learn more here: https://parfaitlingerie.com/pages/free-sample-request”

Items from Parfait’s Simplicity collection.

“4. Innovative Products That Drive Demand. Innovation remains at the heart of Parfait’s product strategy. Each season, the brand introduces thoughtfully designed styles that reflect both consumer demand and retailer feedback. Wire-free bras, in particular, continue to be a fast-growing category. Parfait’s long-standing favorites—including the Dalis Bralette and Adriana Bralette—have driven strong sell-through, prompting retailers to ask for new additions. In response, Parfait has introduced two standout wire-free styles:

Simplicity P2400 Wire-Free Bra

-- Modern bonded construction with removable pads

-- Clean, contemporary aesthetic

-- $69 retail, offering exceptional value compared to similar bonded bras retailing around

$90

-- Currently in stock in Black, Bare, Mocha, and Grey

HOLLY P8000 Wire-Free Bra

-- Seamless everyday and sleep bra

-- Designed for all-day and all-night comfort

-- Arriving February 2026

-- Available in Black and Warm Sand

“These styles deliver comfort, versatility, and strong value—key drivers for today’s consumer. Parfait remains deeply committed to the success of its specialty retail partners. By listening closely, responding quickly, and investing in retailer-focused programs, the brand aims to be more than a supplier—it strives to be a true partner. “We’re here to support our customers in every way we can,” Zhang concluded. “2026 is about collaboration, trust, and long-term success.”

“Retailers with questions or looking to explore Parfait’s programs are encouraged to contact: Sindy Ortiz, sindy@parfaitlingerie.com.  +1 626-559-4285. Parfait looks forward to working closely with each specialty account customer toward a successful and resilient 2026.”