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  • Nick Monjo

Wacoal Japan Buys Eveden for $237 Million

Wacoal Holdings Corp, Japan has agreed to purchase the Eveden Group, the UK-based lingerie and swimwear company, for about $237 million including debt. Eveden is comprised of several brands including Fantasie, Freya, Huit, Fauve, Elomi and Goddess. According to Eveden, which specializes in fuller bust and full figure lingerie and swimwear, the company has some 5000 retail customers in 50 countries. It will become a subsidiary of Wacoal.


Richard Murray, President of Wacoal America stated, “Our acquisition of Eveden, a company which has established a leading presence in the key markets of Europe, North America and Australia significantly accelerates our corporate strategy for overseas expansion. We look forward to working with the Eveden team and developing our businesses together.”


Tracy Lewis, CEO of Eveden Group stated, “We are excited to be joining the Wacoal Group, with whom we share a very similar business ethos, culture and values. Being part of one of the leading businesses in the lingerie sector presents us with both a huge opportunity to develop the reach of our brands globally and our teams with great benefits for business and personal development.”

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