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The Intimate Apparel Trade Magazine For The U.S. And Canada


BrilliA Acquired Neubodi
On the Neubodi website, the Sasha Balconette T-Shirt Bra; and the Truenaked Scoop Up Seamless Wireless Bra. Singapore based BrilliA, a producer of intimate apparel for many prominent international labels, announced that it had acquired a majority interest in the Malaysian lingerie brand Neubodi in August. Founded in 2008, Neubodi offers a wide range of bra styles and sizes, and operates 11 retail stores across the country. BrilliA CEO Kendrew Hartanto, explained that the Neub
Nick Monjo
Oct 21


Billion Rise Vietnam Facility
Production machinery depicted on the Billion Rise Knitting website. Billion Rise Knitting, a Chinese manufacturer headquartered in Hong Kong, has opened the first phase (or about of 110,00 square meters) of “a high-tech, new factory in Thanh Hoa, Vietnam.” The company, founded in 1999, focuses on producing “textile-based materials for sportswear, swimwear, underwear and lingerie.” The completed factory, backed by a “$100 million investment,” will eventually total about 320,00
Nick Monjo
Oct 20


Duluth Trading x WD-40
Duluth Trading x WD-40 Buck Naked Boxer Briefs, $24.95; and Men’s Souped-Up Fleece Robe, marked down to $75.96, on the Duluth website. Duluth Trading has added a ten piece collection of WD-40 apparel and accessory items, including a men’s brief and robe. Ricker Schlecht, SVP of product development at Duluth, explained that both brands “believe in solving problems and not cutting corners. This collaboration brings that shared mindset to life in a way that’s useful, hardworkin
Nick Monjo
Oct 16


Parfait Holiday Offerings
Parfait’s Mia Lace Chemise and Mia Dot Bodysuit. Readying itself for the holiday season, Parfait has restocked two popular items from its Mia collection, both of which have been “sold out for an extended period,” and is emphasizing to retailers that “its Seamless Panty 3-Pack Collection,” is “the perfect holiday gift.” The Mia Lace Chemise (P5959) “delivers a romantic combination of delicate lace and soft, sheer mesh, featuring wire-free bralette cups with removable, reversib
Nick Monjo
Oct 12

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