The Intimate Apparel Trade Magazine For The U.S. And Canada
 

Images from businesses acquired by Hop Lun: P.H. Garment lingerie and swim items from 2024 (left); and from the company’s Dorina lookbook, shortly after it acquired the brand in 2016. According to multiple new reports today, Platinum Equity has been exploring the sale Hop Lun, the lingerie and swim producer, a majority stake of which it acquired in 2022.  Hop Lun was founded in 1992 by Erik Ryd, who, at the time of that sale, was indicated to retain “a significant stake in Ho

Corin’s new Artemida 17745 bra (left) shown with a selection from the brand’s Dallas swimwear group in fuchsia. As Corin, the premium Polish label celebrates its 30th anniversary as a producer of bras, lingerie and swimwear, Valens Lingerie, its U.S. distributor, is presenting the brand’s Autumn/Winter 2026–2027 collection. New designs and shades of fabric join the “best-selling styles and signature colors” of previous years.   One of the latest introductions design is Artemi

Images from the brand websites: Berlei, Naturana and MAGIC Bodyfashion. Co-founders Linda Sagman and Andrea Gaines announced, at the start of 2026, the launch of a new, “boutique“ intimates and legwear sales agency: Goldie & Lulu. The new group represents: Berlei, Naturana, MAGIC Bodyfashion, Stems legwear, Gossard, Dita Von Teese, The Knicker, Sainted Sisters, Conturelle, and Calida Women.  “With decades of experience representing premium global brands and building sustainab

New on the Aerie website: Show Off Unlined Balconette Bra (left) and OFFLINE By Aerie Real Me XTRA Rib Picot Sports Bra. Aerie comparable sales rocketed up over 20% during the holiday season. This increase in the first part of the fourth quarter comes on top of an 11% increase in third quarter comparable sales for the underwear division of American Eagle Outfitters (AEO). In the period November 2, 2025 through January 3, 2026, Aerie comparable sales growth was “in the low twe