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The Intimate Apparel Trade Magazine For The U.S. And Canada


Kindred Bravely, New Line
On the Kindred Bravely website, the SoftStretch Cotton Maternity & Nursing Bralette, $49.90; and SoftStretch Cotton Nursing Bra, $59.90. Kindred Bravely, the maternity and postpartum brand, has launched its SoftStretch Cotton Collection. The line, utilizing an ”ultra-soft cotton-modal blend fabric,” offers “exceptional breathability, a smooth handfeel, and the stretch and recovery needed to comfortably adapt to fluctuating body changes without compromising support.” The compa
Nick Monjo
Jul 16


Rimoné Paris To NYC
Rimoné Paris Black Jardin Bustier, $412; and Eclipse Swimsuit, $511.50. Rimoné Paris, a new luxury brand with unique designs, is scheduled to be at the Curve show in New York in August. Designer and founder Ameni Alak created the line to address “a long-ignored silhouette: the narrow-band, fuller-bust frame,” emphasizing that “support should never be synonymous with “maternal” or “basic.” Rimoné Paris bridges the gap between technical stability and a provocative aesthetic, en
Nick Monjo
Jul 15


Pink's New Comfort Bras
From the Pink website: Marshmallow Lightly Lined Wireless Comfy Bra, $39.95; and the Marshmallow Push-Up Wireless Comfy Bra, $46.95. Pink has introduced Marshmallow, a four piece “all-day comfort” bra collection. Each wireless silhouette combines “soft fabric, four-way stretch, convertible straps” and “smoothing wing detailing.” On the Pink website we found examples of the Marshmallow Push-Up Wireless Comfy Bra retailing for $46.95; the Marshmallow Unlined Wireless Comfy Bral
Nick Monjo
Jul 14


Tefron Q1 Loss $1.195M
Lingerie styles shown on the Tefron investor website. Israel based Tefron lost $1.195 million on sales of $51.008 million in the first quarter, compared to a profit of $1.855 million on sales of $59.059 million in the three months ended March 31, 2025. The company describes two operating segments. The brands segment “engages in the design, development, production, and marketing of seamless intimate apparel and activewear and leisurewear, which are manufactured in the company’
Nick Monjo
Jul 13

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