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The Intimate Apparel Trade Magazine For The U.S. And Canada


Honey Birdette Q2 Sales +18.2%
New on the Honey Birdette website, the orange Whitney Spritz Bra ($145), Garter Belt ($115), Thong ($90) and Hot Orange Sheer Stay Up Stockings ($35). Right, the Kukuro Ocean Bra ($155), Garter Belt ($130), Panty ($115) and Cuffs ($130). Honey Birdette second quarter sales rose 18.2% to $19.5 million, up from $16.5 million in Q2 2025. “The increase was driven by stronger than expected growth both online and in stores, with higher gross margins,” which jumped to 65.1%. Parent
Nick Monjo
Aug 10


Spencer Spirit Buys Hot Topic
Dippin’ Daisy’s Seashore Montauk bikini; and Hatsune Miku Lace Bunny Ears Hoodie, currently on the Hot Topic web store. Spencer Spirit Holdings (SSH) has signed a definitive agreement to buy Hot Topic, Inc. and the related brands, BoxLunch, and Her Universe, from Sycamore Partners. After the acquisition SSH will operate “more than 3,000 stores across North America.” Currently Hot Topic (founded in 1989) operates over 615 stores in the U.S. and Canada; BoxLunch (launched in 20
Nick Monjo
Aug 10


Delta Q2 Record Sales +9%
Sleepwear from P.J. Salavage on the Delta Galil website. Net income nearly doubled in the second quarter for Delta Galil, as sales rose 9%. The firm earned $32.760 million on record sales of $511.636 million in Q2, compared to a profit of $16.736 million on sales of $470.124 million last year. The company noted that during the second quarter it “received a cash refund of $33 million related to prior U.S. tariffs,” adding that it “intends to re-invest a portion of it into new
Nick Monjo
Aug 7


Q2: Gilden Lost $50M
Hanes CoolDRI Women’s Crop Tank with Built-in Shelf Bra, 3-Pack. $34; and Women’s Comfywear Pajama Set, $24.99, currently on the Hanes website. Gildan lost $50 million on sales of 1.5825 billion in the second quarter, compared to a profit of $137.9 million on sales of $918.5 million in Q2 2025, before it acquired Hanes later that year. As it announced the Q2 results, Gildan revealed that it reached agreement to sell a variety of Australian assets to Brett Blundy (see separate
Nick Monjo
Jul 31

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