Wolford Shaves H1 Losses
Wolford lost 16.903 million euros (about $19.4 million) at current exchange rates) in the first half on total sales of 31,017 million euros (about $35.6 million) compared to a loss of 33.644 million euros (about $38.6 million) on sales of 32.985 million euros (about $37.8 million) in the first six months of 2025.
CEO Marco Pozzo and COO Ralf Polito noted in a joint statement that during the latest period Wolford “advanced a series of focused initiatives aimed at strengthening its operational platform, improving efficiency, and creating the conditions for long-term, sustainable growth,” adding that “while work remains to be done, the Group is confident that it has established the right trajectory and that the foundations built over the last eighteen months will continue to support a gradual enhancement of financial performance and long-term value creation.”
Wolford explained that “fiscal year 2026 continued to be characterized by a challenging macroeconomic environment across several of Wolford’s key markets. Consumer sentiment in the premium and affordable luxury segments remained cautious, influenced by economic uncertainty, geopolitical developments and generally selective spending behavior. Despite these market conditions, the Group operated in a significantly more stable environment compared to previous periods. The supply chain and operational constraints that had weighed on performance in earlier years were no longer a material factor during the reporting period, allowing the business to focus on commercial execution, product availability and customer service. Market dynamics remained substantially uneven across regions and channels. EMEA continued to represent the Group’s largest market, while the United States operated within a demanding retail environment.”
In the first half of 2026, sales from “America” generated 28% of total sales (up from 26% lsst year), compared to 64% from Europe (same as last year), and 8% from “greater China” (down from 9% in the first six months of 2025). Of the company’s total revenue, 8,564 million euros about $9.8 million) came from “North America” in the first half of 2026, with that business resulting in an operating loss of 1.543 million euros (about -$1.8 million) before interest and taxes. North American revenue was 8,756 million euros (about $10.0 million) in the first six months of 2025, resulting in an operating loss of 2.727 million euros (about -$3.1 million) before interest and taxes.
According to the latest report, “Wolford is represented in 40 countries worldwide with 122 mono-brand points of sale and approximately 1,000 wholesale partners.” Boutiques represented 39% of sales in the first half of 2026, compared to 48% last year. Department stores represented 8% of sales in 2026, up from 5% in the first six month of 2025, with online business increasing to 26% compared to 21% last year. In 2026 legwear represented 46% of total sales, ready-to-wear 42%; lingerie 12%; along with a small amount of swimwear.
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