The Intimate Apparel Trade Magazine For The U.S. And Canada
 

New on the Victoria’s Secret website: the Very Sexy Bombshell Logo Shine Strap Add-2-Cups Push-Up Bra ($74.95); and the Very Sexy Envy Low-Cut Push-Up Bra ($59.95). Victoria’s Secret reported Q2 net income of $188.136 million on 10% higher sales of $1.610703 billion, compared to net income of $18.027 million on sales of $1.459137 billion in the same three months in 2025. The company noted that in the second quarter of 2026 it received “tariff refunds of over $140 million, rep

Items from the new Honey Bunny collection on the Honey Birdette website. Honey Birdette has just launched “our most iconic collab ever. Playboy x Honey Birdette is where legendary lingerie meets the classic Playboy Bunny.” Although Playboy acquired the Honey Birdette brand back in 2021 for $333 million, Honey Birdette has rarely, if ever, used the Playboy logo prominently on its intimates. The new, “strictly limited” capsule utilizes the bunny head logo and shoppers can acces

Valentina 10738 03738 13738 41738 styles in White. Some of the most sought after Corin bras are in the category of “balcony/demi-cup frames in hard-to-find 34/75, 36/80, 38/85 “A” cups,” according to Tatyana Ponomareva, founder of the U.S. distributor Valens Lingerie. Miranda 10741 03741 13741 41741 styles in Aqua; and Flora 13747 41747 in Fuchsia. “All the Corin two-part cup balcony/demi-cup designs are offered with romantic lace detailing,” she continued. “There are severa