The Intimate Apparel Trade Magazine For The U.S. And Canada
 

2026 marks two important anniversaries for Polish underwear brand Corin: 30 years since the founding of the company itself, and 10 years since it partnered with U.S. distributor Valens Lingerie. Launched as a small, family brand in 1996, “the sewing of the first bra, took several people 11 hours to create,” according to Tatyana Ponomareva of Valens Lingerie.“ This iconic model remains on display at the company’s headquarters to this day, a reminder of the brand’s artisanal r

On the Jockey U.S. website: Seamfree Mid Impact Sports Bra. $28; and Seamfree Back Smoothing Plunge Bralette,$34. BrilliA announced a five year licensing deal with Jockey “to source, design, manufacture, market, promote, and sell Jockey branded products in Indonesia.” The deal covers underwear and apparel for both men and women, “through wholesale, retail, and e-commerce channels.” “In the coming months, BrilliA plans to establish a multi-channel distribution framework in Ind

Dalila P8200 and Kate P4200 Rose Cloud Parfait has unveiled its Spring/Summer 2027 (SS27) Collection that includes “innovative new bra styles, expanded seamless essentials, and fresh color additions to some of our best-selling collections,” according to CEO Ken Zhang. Designed specifically for fuller-busted and full-figured women, the collection “combines fashion, comfort, support, and technical innovation to help retailers capitalize on the continued growth of the full-bust

For The Only Bra, founded in 2021 by Joanie and Maurice Reznik, reaching 500 independent retail partners in under five years “isn’t just a milestone. It’s a signal. The premise was simple: a bra should be designed around how it feels, not how it looks on a hanger. What makes The Only Bra different starts with who built it. Joanie and Maurice Reznik are not just business partners, they are husband and wife, each bringing something the other simply could not. Joanie brings the