The Intimate Apparel Trade Magazine For The U.S. And Canada
 

The Skims faux pubic hair micro string thong shown on the company website in mid-October. When Skims introduced its new “faux hair micro string thong” in mid-October, most people laughed, and many thought it was purely a gag. But no, there it was on the Skims website, $32 and already sold out and back ordered in every size (from XXS to 4XL) and in every one of the 12 curly or straight pubic hair colors offered. Even though Kim Kardashian knows how to sell massive amounts of u

From the new Adore Me Soft Touch collection: Classic Cotton Boxer for men, and pink Jersey Romper on the company website. Adore Me, which was acquired by Victoria’s Secret in 2023, launched “Soft Touch,” which includes “100 versatile styles in three ultra-soft fabrics,” of “affordable loungewear” as well as the brand’s “debut in men’s underwear.” The collection is collaboration with model and entrepreneur Jordyn Woods and employs Jersey, Pointelle, and Rib. The new line offer

Left, Knix & Nicole Scherzinger HiTouch High Rise Leggings and top; right Studio Cutout Bra Top ($65) and HiTouch High Rise Shortie ($55). Knix, which originally started as a period panty company, and expanded by adding many other products, has launched a new activewear collection in coordination with singer Nicole Scherzinger. The line includes Knix’s HiTouch leggings, “strappy bras and work out tops along with mesh detailing and cut outs,” and utilizes “bonding which gives

A prominent industry investor is offering several of his properties for sale. Many of these locations feature adult stores that have been open for years. Often these locations are located near major highways and feature high traffic and extensive parking. The owner noted that “in some areas locations can potentially be redeveloped for additional uses.” He added, “many of the properties are already zoned for fast food. Other recent sales of my properties have been redeveloped