The Intimate Apparel Trade Magazine For The U.S. And Canada
 

Images of the historic Dor-ne Corset Shoppe in Silver Spring, MD. Historic Dor-ne Corset Shoppe, one of the oldest bra stores in the United States, is being offered for sale by the family that currently owns it. The business was founded 93 years ago in Washington, DC in 1932. Back in 2001 the shop made a short move to its current location at 8126 Georgia Avenue in downtown  Silver Spring, MD. It remains one of the capitol-area’s leading bra shops, offering a large array of pr

The Skims faux pubic hair micro string thong shown on the company website in mid-October. When Skims introduced its new “faux hair micro string thong” in mid-October, most people laughed, and many thought it was purely a gag. But no, there it was on the Skims website, $32 and already sold out and back ordered in every size (from XXS to 4XL) and in every one of the 12 curly or straight pubic hair colors offered. Even though Kim Kardashian knows how to sell massive amounts of u

From the new Adore Me Soft Touch collection: Classic Cotton Boxer for men, and pink Jersey Romper on the company website. Adore Me, which was acquired by Victoria’s Secret in 2023, launched “Soft Touch,” which includes “100 versatile styles in three ultra-soft fabrics,” of “affordable loungewear” as well as the brand’s “debut in men’s underwear.” The collection is collaboration with model and entrepreneur Jordyn Woods and employs Jersey, Pointelle, and Rib. The new line offer

Left, Knix & Nicole Scherzinger HiTouch High Rise Leggings and top; right Studio Cutout Bra Top ($65) and HiTouch High Rise Shortie ($55). Knix, which originally started as a period panty company, and expanded by adding many other products, has launched a new activewear collection in coordination with singer Nicole Scherzinger. The line includes Knix’s HiTouch leggings, “strappy bras and work out tops along with mesh detailing and cut outs,” and utilizes “bonding which gives