The Intimate Apparel Trade Magazine For The U.S. And Canada
 

An image on the Honey Birdette website. Honey Birdette sales rose 15%, in the quarter ended March 31, to $18.8 million, up from $16.3 million in the first quarter of 2025. This follows a sales uptick of just 1.6% in all of 2025. “The increase in revenue was driven by continued strong sales of full price Honey Birdette products, particularly in the United States,” according to parent company Playboy. In its filing with the SEC, Playboy noted that Honey Birdette, which it refe

Above left, an adhesive bra shown on the Coconut Grove website; right, the Nudish Women’s Adhesive Clip Bra offered on the Target.com website for $22. Q1 revenue at iFabric’s intimate apparel division jumped 212% over the same period last year, rising to $3,902,448CAD (Canadian dollars, about $2.85 million at current exchange rates) from 1,250,739CAD (about $913,000) in the first quarter of 2025. The division, which has used the Coconut Grove name, had, for about 15 years, be

Shirley of Hollywood is closing. The California lingerie company had its beginnings as an intimate apparel components business started in New York in 1948 by Herman Schlobohm. Noting that there were “many factors and considerations” that went into the decision, the company’s Dana Schlobohm, Herman’s granddaughter, told BODY that “when the economic climate severely changed and the exorbitant costs associated with running a business in California severely hampered our business

Fresh Collection by Fruit of the Loom “Seamless Pointelle Lightly Lined Bra,” and “Seamless Cami Bralette and Bikini Underwear Set” now retailing on the Walmart.com website. “Fresh Collection by Fruit of the Loom is “a major portfolio expansion designed to capture the “transition market”- young women ages 13-22 navigating the gap between youth departments and adult intimates,” according to the company. “By pairing a modern, minimalist aesthetic with its signature manufacturin