The Intimate Apparel Trade Magazine For The U.S. And Canada
 

Parfait’s Elissa P50116 “As warmer weather arrives and shoulder-baring styles take center stage, strapless bras become a key driver for lingerie retailers,” began Ken Zhang, the CEO of Parfait. “And we have addressed this demand with a proven strapless assortment designed specifically for fuller bust and full-figure consumers. These bras deliver support, comfort and security. And they sell!” Parfait’s Elise PP6270 Leading the collection is the Elissa P50116 Strapless Longline

NuBra’s Deep Plunge and Seamless Airy. Three styles from the NuBra collection are particularly appropriate for summer wear: Seamless Airy, Deep Plunge, and Seamless U. “For customers looking for the most breathable solution, there is the Seamless Airy,” explained the company’s Ashley Tapia. “The bra cups are the familiar Seamless style but the adhesive inside utilizes a special pattern that allows the bra cups to be breathable. Though being breathable isn’t something generall

Adore Me and David’s Bridal have just launched a bridal lingerie collection comprised of “over 20 pieces across bras, sleepwear, panties, and lingerie (including corsets, babydolls, slips, and bodysuits), with everything priced below $65.” According to the press release, the collection “is now available at adoreme.com/bridal-lingerie and davidsbridal.com ,” absent any mention of the physical Adore Me or David’s Bridal shops. The line is described as having “romantic palette

Cacique Intimates, a full cup brand now owned by Lane Bryant, has launched a new bra collection, Lightest Lift. The style combines “40% lighter padding than the average bra available,” with “airy, honeycomb spacer fabric that breathes and lifts,” as well as “comfortable, wide straps, a supportive underwire, and soft power mesh side-wings.” The Lightest Lift Bra comes in a variety of colors, in sizes 38C-50D, 36DD-50DDD & 38F-46H, and currently retails for $41.97 on the Lane B