The Intimate Apparel Trade Magazine For The U.S. And Canada
 

Somewhere Never’s Retro Rainbow bra. Somewhere Never has introduced “underwire bras for the first time, alongside the brand’s signature wireless bralettes, with coordinating briefs and strings,” emailed designer Felicity Kear, after we visited her again at a show in August. As Kear explains it, “Somewhere Never’s latest collection draws inspiration from mid-century design, translating its bold color, graphic lines and geometric forms into lingerie designed to flatter and fram

Daisy Corsets has launched its limited edition Halloween 2026 Lingerie Corset Collection, with designs that provide "a fun and fresh take on popular characters from fairy tales and pop culture.” The entire line is sized XS through 6X, wholesale priced “from approximately $42–$48 per corset, providing retailers with an accessible price point for premium, highly detailed specialty costume merchandise,” and “designed to work across multiple retail environments, including lingeri

“After the strong momentum of our FHV Collection,” began Dreamgirl’s Paul Tobon, “we’re excited to introduce CORE 2027 — a new collection built around one simple idea: For every day. For every season.” The new group, which is scheduled to land in January, “brings together versatile, elevated lingerie styles designed for year-round selling. With a thoughtful mix of timeless silhouettes, flattering fits, essential colors, and fresh newness, CORE is designed to become a dependab

Left, Simplicity P2600 from Parfait; right, the Holly nursing bra. “The third quarter of 2026 has been one of the busiest and most exciting seasons in Parfait’s history, with five major product introductions for AW26,” according to founder and CEO Ken Zhang. The launches have included “innovative seamless essentials and fashion-forward full-busted bras” as well as “new nursing solutions and fresh color updates to customer favorites.” For September the company has just introdu