Parfait’s Latest Introductions

Left, Simplicity P2600 from Parfait; right, the Holly nursing bra.

“The third quarter of 2026 has been one of the busiest and most exciting seasons in Parfait’s history, with five major product introductions for AW26,” according to founder and CEO Ken Zhang. The launches have included “innovative seamless essentials and fashion-forward full-busted bras” as well as “new nursing solutions and fresh color updates to customer favorites.”

For September the company has just introduced Simplicity P2600, “which raises the standard for wire-free support,” stated Zhang. “Developed using advanced bonded technology, the P2600 represents a significant evolution of Parfait’s successful Simplicity franchise. While the original Simplicity P2400 was designed primarily as a leisure and sleep bra, the new P2600 has been engineered as a supportive everyday T-shirt bra that delivers superior lift and shaping—without an underwire. Its seamless bonded construction, smooth contour cups, comfort straps, convertible racerback design, elegant velvet trim, and supportive side boning combine to create a premium wire-free bra specifically developed for fuller-busted women seeking both comfort and performance.” MSRP: $74 / Wholesale: $31.05.

“September also welcomes the arrival of the Holly Full Busted Seamless Wire-Free Nursing Bra, expanding Parfait’s nursing assortment with an entirely new wire-free option." (For the full nursing bra story: https://www.bodymagazine.us/post/parfait-s-new-nursing-bra)

Left, Parfait’s PP5053, Seamless Mid-Waist Brief; right, Amalie P6800.

The quarter’s introductions included the July launch of packaged seamless panties, which “delivered strong early success.” The Seamless Hipster 3-Pack has an MSRP of $38 and a wholesale price of $17.10. The Seamless Mid-Waist Brief 3-Pack has an MSRP of $44 and a wholesale price of $19.80. (The complete seamless panty story can be found here: https://www.bodymagazine.us/post/parfait-s-new-seamless-panties).

August included the launch of Amalie which “quickly becomes a customer favorite,” noted Zhang, “one of the strongest-performing unlined underwired bra introductions in Parfait’s history.” The Amalie P6800 Full Busted Underwired Lace Unlined Bra has an MSRP of $56 and a wholesale price of $25.20. “Also in August came the addition of the best-selling Enora minimizer in the new Blackberry Color.”

Packaging for the No-Show Microfiber Mid-Waist Brief; and the colors for Parfait’s No-Show Microfiber Hipster.

Zhang emphasized that success this year has come from designing “by listening to retailers.” While “every one of these products represents countless hours of collaboration across our design, product development, merchandising, and technical teams,” he continued, “they were inspired by the feedback we’ve received from our retail partners and consumers over the years. We spend a great deal of time listening to our customers, understanding what they need, and developing products that help them grow their business. We believe these new launches will become valuable additions to our retailers’ assortments.”

Contact Information: U.S., Sindy Ortiz, Email: sindy@parfaitlingerie.com, (626) 559-4285. Canada, Gihan Gabor, Email: gihan@parfaitlingerie.com. (888) 359-5596