Parfait’s Seamless Panties

Parfait has introduced a new Seamless No-Show Bonded Packaged Panty Collection, “designed to bring together comfort, functionality, and elevated presentation for today’s modern consumer,” explained CEO Ken Zhang. “It was developed as a true everyday essential that focuses on what women want most from their daily intimates: smoothness, softness, invisibility under clothing, and all-day comfort.”

Style PP5053, the  Seamless Mid-Waist Brief “is designed to feel like a second skin. Crafted with advanced bonded technology, this full-coverage (front and back) brief, shows no visible panty lines under clothing. It offers minimal leg ride-up for stay-in-place wear and comes in elegant slim paper box packaging, ideal for gifting and display.” Delivery starts in July, with a suggested retail price of $18 and $44 for a 3-pack assortment.

Style PP5055, the Seamless Hipster, offers a “sleek, modern fit for consumers looking for lightweight comfort and invisible wear under any outfit. Designed with bonded waist and leg openings and perfectly flat side seams, this style creates a clean silhouette while maintaining soft, stretchy comfort throughout the day. This hipster provides medium coverage, front and back, with  minimal ride-up for everyday comfort, and also comes in an elegant slim paper box.” Suggested retail price is $16 and $38 for a 3-pack assortment. Both styles are available in six colors and in sizes, S through 3X.

“This is the best packaged panty collection Parfait has ever introduced in our company history,” emphasized Zhang. “It was very well received by customers during the various trade shows we participated in this January and February. The collection combines everyday basic no-show panty styles with elegant packaging that feels gift-worthy while remaining at an affordable price point. We believe it will be a strong addition to our retail partners’ product assortments.” Contact: Sindy Ortiz, account manager, sindy@parfaitlingerie.com; (626) 559-4285.