The Intimate Apparel Trade Magazine For The U.S. And Canada
 

Items from Scandale's new Rococo collection. 20 year old Maison Close announced the acquisition of the Scandale brand from Hop Lun earlier this month, arguing that the “iconic French lingerie brand founded in 1932” was a “pioneer of the modern girdle, whose inventiveness profoundly transformed the way women wore lingerie.” It added that as “a symbol of boldness and freedom, Scandale was the first to introduce innovative underwear, softer, lighter, breaking with the restrictiv

Images from businesses acquired by Hop Lun: P.H. Garment lingerie and swim items from 2024 (left); and from the company’s Dorina lookbook, shortly after it acquired the brand in 2015. According to multiple new reports today, Platinum Equity has been exploring the sale Hop Lun, the lingerie and swim producer, a majority stake of which it acquired in 2022.  Hop Lun was founded in 1992 by Erik Ryd, who, at the time of that sale, was indicated to retain “a significant stake in Ho

Corin’s new Artemida 17745 bra (left) shown with a selection from the brand’s Dallas swimwear group in fuchsia. As Corin, the premium Polish label celebrates its 30th anniversary as a producer of bras, lingerie and swimwear, Valens Lingerie, its U.S. distributor, is presenting the brand’s Autumn/Winter 2026–2027 collection. New designs and shades of fabric join the “best-selling styles and signature colors” of previous years.   One of the latest introductions design is Artemi

Images from the brand websites: Berlei, Naturana and MAGIC Bodyfashion. Co-founders Linda Sagman and Andrea Gaines announced, at the start of 2026, the launch of a new, “boutique“ intimates and legwear sales agency: Goldie & Lulu. The new group represents: Berlei, Naturana, MAGIC Bodyfashion, Stems legwear, Gossard, Dita Von Teese, The Knicker, Sainted Sisters, Conturelle, and Calida Women.  “With decades of experience representing premium global brands and building sustainab