Wacoal U.S., Europe Sales Rise

A collection of Glamorise bras shown on the brand’s website.

Sales at Wacoal International Corp. (U.S.), the Americas division of Japan-based Wacoal Holdings Corp., in the three months ending June 30, rose 34.3%. Revenue was lofted by the addition of sales from Glamorise, the brand it acquired early in the period. Meanwhile “business profit” for the division as a whole fell 12.2%. Sales for the division in total were 8,900 million yen (about $55.9 million at current exchange rates), up from 6,626 million yen (about $41.6 million), while profit for the division was 661 million yen (about $4.2 million) compared to 753 million yen (about $4.7 million) in the three months beginning April 1, 2025.

Wacoal explained that “although sales in department stores and specialty stores struggled, e-commerce drove sales. In addition to the earlier timing of promotional campaigns on major e-commerce platforms, the user interface and user experience improved following the switch to Shopify" which led "to solid sales on our own e-commerce websites.”

At Wacoal Europe Ltd. sales rose 20.2% to 10,540 million yen (about $66.2 million), compared to 8,772 million yen (about $55.1 million) in the same three months last year. Business profit soared 49.8% to 1,182 million yen (about $7.4 million), compared to 789 million yen (about $5.0 million). The company said the increase was “mainly due to the rebound from the sales decline caused by the impact of the fire at Bravissimo in the corresponding period of the previous fiscal year. By sales channel, despite sluggish sales in department stores in the United Kingdom, e-commerce sales were strong particularly in North America. In addition, Bravissimo performed well in both e-commerce and directly managed stores, due to effective marketing investments.”

Parent company Wacoal Holdings Corp. as a whole, which offers intimate and other apparel worldwide, reported sales increased 8.8% to 48,905 million yen (about  $307 million) compared to 44,956 million yen (about $282 million) in the same three months last year. Profit fell 89% to 1,507 million yen (about $9.5 million), compared to 13,693 million yen (about $86 million).

Wacoal summarized that “the business environment surrounding the group in Japan continued on a moderate recovery trend against the backdrop of improvements in the employment and income environment.” But it complained that “demand for items such as innerwear lagged behind the overall trend. Outside Japan, in the United States, despite the emergence of interest rate hike expectations and rising tensions in the Middle East,  the economy remained resilient, supported by robust personal consumption. In Europe, although there was still strong caution regarding price levels and interest rates, signs of economic recovery were observed. Meanwhile, in China, the economy continued to decelerate against a backdrop of stagnation in the real estate market and flat personal consumption.”