House of Randy Pink Campaign

For Breast Cancer Awareness Month, the House of Randy sleepwear brand has launched “Dream in Pink, a special October campaign supporting Susan G. Komen,” according to Michelle Nagy, founder and CEO of Laws of Lux Brands.

From October 1 through October 31, “House of Randy will donate 10 percent from qualifying sales of the Pink Beautiful Bows Dream Girl Satin Set to Susan G. Komen. The limited-time initiative brings added purpose to one of the brand’s most joyful prints while celebrating the strength of women supporting women,” explained the news release.

“Women are at the heart of House of Randy, so this campaign feels deeply connected to who we are,” said Nagy. “We wanted to take one of our happiest prints and give it added meaning this October. It is a beautiful way for our customers to support an organization doing important work for women and families.”

Featuring House of Randy’s “signature pink bow print, the Dream Girl Satin Set pairs a button-front pajama top with coordinating shorts.” Composed of soft stretch satin, “it includes the detail customers refuse to compromise on: pockets. It is available in inclusive sizing from XS through 3X.”

Randy Fenoli revealed that “breast cancer has touched my family personally. My mom is a survivor, so I understand the strength it takes and the impact it has on everyone who loves you. This campaign is very close to my heart. Dream in Pink is our way of standing with women and supporting work that can make a real difference.”

The release added that “the October campaign will extend across House of Randy’s website, social media, email, paid advertising and creator community. Participating creators will share messages centered on friendship, comfort, gifting and the many ways women show up for one another. Learn more about the Dream in Pink campaign at HouseofRandy.com.” Contact: HelloBeautiful@HouseofRandy.com.