BrilliA Acquired Neubodi

On the Neubodi website, the Sasha Balconette T-Shirt Bra; and the Truenaked Scoop Up Seamless Wireless Bra.

Singapore based BrilliA, a producer of intimate apparel for many prominent international labels, announced that it had acquired a majority interest in the Malaysian lingerie brand Neubodi in August. Founded in 2008, Neubodi offers a wide range of bra styles and sizes, and operates 11 retail stores across the country.

BrilliA CEO Kendrew Hartanto, explained that the Neubodi deal “represents an important milestone in BrilliA’s evolution from a B2B intimate apparel supply and design provider into a more diversified business with a growing presence in branded consumer retail,” adding that the Neubodi’s “position in the Malaysian lingerie market through its specialist fitting expertise, established retail network and direct relationships with consumers,” will “provide a strong foundation for BrilliA to expand its branded retail platform in Southeast Asia.”

BrilliA boasted that it is “a comprehensive one-stop service and solution provider for over 30 ladies’ intimate apparel brands worldwide, managing sourcing, design, prototyping, supply chain, logistics, and quality control.” A recent investor release listed these brands and companies, which include: Fruit of the Loom, Hanes, Jockey, H&M, Maidenform, Bras N Things, Maison Lejaby and Vanity Fair, among others.