Cosabella Opens NYC Flagship Store

Intimate apparel producer Cosabella is set to open a New York City flagship store on August 1.

Located at 220 Lafayette Street between Spring and Broome Streets in New York’s SoHo neighborhood, the 2,000-square-foot store will house a showroom, retail offices and a private shopping room for celebrities. The store will reportedly be decorated with a "wall of fame" consisting of framed, signed undies from famous Cosabella aficionados like Scarlett Johansson, Victoria Beckham, Gwyneth Paltrow and Sarah Jessica Parker.

"Cosabella has lead the evolution of lingerie’s transformation from an underpinning to a colorful fashion accessory that is meant to be layered and seen," stated Guido Campello, Cosabella’s vice president of sales, branding and innovation. "Our flagship will allow us to showcase all of our product categories and collaborations."

Cosabella was founded in 1983 by Ugo and Valeria Campello. The brand is headquartered in Miami, Fla. In addition to lingerie, Cosabella also offers sleepwear, swimwear, shapewear and ready-to-wear apparel.