Daisy: Selling Corsets

Jennifer Reynolds, founder and co-owner of Daisy Corsets with husband Mark, shared a sentiment that she has encountered from store buyers many times: “I can’t sell high-end corsets.” 

“Think again!” she continued. “Have you ever said—or even thought—”I can’t sell high-end corsets”? Well, we’re here to tell you: YOU CAN.”

“For over 15 years, we’ve been at the forefront of the corset industry—designing, producing, and distributing one of the largest and most recognized corset brands in the world,” she emphasized. “That kind of success doesn’t happen without serious demand. The real question is: Are you capitalizing on that demand in your retail space? If not—don’t worry. We’ve got you.”

“Retailers often hesitate. We hear it all the time: “Corsets are too niche;”“They’re hard to sell;” ““They don’t move like boxed lingerie.” But while it’s true that corsets require a different approach, they offer far more potential than many other products on your shelves. Here’s why: higher profit margins; a more loyal customer base; less competition compared to common lingerie lines”

Other facts to consider, according to the manufacturer: “Corsets aren’t a fad—they’re fashion staples. They’re shaping trends on the runway, worn by celebrities, and constantly evolving in popularity and style. Even better? Consumers want to shop for them in-store. They want to feel the quality, try on the fit, and purchase from retailers they trust.”

Once you are ready to try high end corsets, understand that success “boils down to three key areas: education, marketing and merchandising.”

“Education. Your staff needs to know how to help customers put on, fit, and remove a corset properly. Confidence in selling starts with knowledge. The good news? We’ve made this easy. We provide training tools, staff literature, and customer guides to help educate your team and your clientele. With the right knowledge, corsets go from intimidating to irresistible.”

“Marketing. You can’t sell what people don’t know you have. Make corsets part of your brand story. Promote them via social media and email campaigns. Feature them in-store with signage and window displays. Host corset-focused events or try-on days. The more your customers see them, the more they’ll ask about them—and buy them.

“Merchandising. A corset lying flat or on a hanger won’t turn heads. Corsets are shapewear—they’re designed to transform the body’s silhouette. Showcase them accordingly. Display them on mannequins and body forms. 

Use window displays to highlight seasonal or top-selling styles. Encourage staff to wear them as part of their uniforms (nothing sells better than a visible, confident example).”

“The demand is real,” Reynolds emphasized. “Let’s help you meet it. Every year, we sell hundreds of thousands of corsets. They’re in demand now more than ever—and not just for special occasions. Fashion, waist training, cosplay, boudoir—the corset customer base is wide and growing. We want you to be part of that success.”

“If you’re ready to bring high-end corsets into your store (or improve how you sell them), we’re here to help. From choosing your starter collection to customizing a style mix that fits your demographic, we’ve got the experience and the tools to support you every step of the way. We can’t wait to help you build a successful corset program in your store. Because YES—you CAN sell high-end corsets!” she concluded.

Contact: Jennifer@DaisyCorsets.com. Office: (314) 587-9218. Cell: (314) 496-2527.