Daisy: Back To Basics

Daisy Corsets has released more than 75 new corset styles in the past four months, all within its core Basics category, according to co-owner Jennifer Reynolds. “We are reviving top-selling colors and fabrics from years past and re-introducing them in a newly developed, curve-enhancing cut.”

“The updated cut was extensively tested and refined before launch—and the results exceeded expectations. Retailers nationwide have seen the styles fly off shelves, with rapid sell-through and immediate reorders,” explained Reynolds. “We knew this cut would be well-received, but we never anticipated it would sell out as quickly as it did. We were seeing reorders from retailers within one week of product hitting their stores—it was crazy.”

Following the “overwhelming response,” Daisy Corsets expanded the collection to include additional colors across satin, brocade, and lace styles, giving retailers even more variety within this proven silhouette. Designed as year-round staples, these corsets “seamlessly transition from intimate apparel to fashion-forward outerwear, making them a versatile and high-performing category for lingerie boutiques and clothing stores alike. 

All styles are part of Daisy Corsets’ top-selling Lavish line, starting at $30 wholesale and offered in an inclusive size range from XS–6X.” For more information, to open a wholesale account, or to place orders, contact Jennifer@DaisyCorsets.com or visit www.DaisyCorsets.com.