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  • Nick Monjo

Forplay: Bestselling Swim Collection




The recently introduced Forplay 2024 Swim Collection is “our bestselling swim assortment to date,” to according to Freda Rose, the company’s national sales representative.


“Our custom prints are designed in-house,” and are “hand drawn,” with carefully curated “Pantone pairings individually based on forecasted color stories.” The collection includes “various cover-up styles, from skirts, to Kimonos, to blouses in sexy mesh fabrics and luxurious chiffons. We’ve also designed various unique one and two-piece swim in a wide assortment of prints and metallics.”


Sizes range from X to XL and wholesale price point ranges from $8.95 to $19.75. Retail prices are expected to range from $19.00 to $44.00.


“Our swim collection displays colors from both a warm and cool color palette. Abstract prints range from small to large scale,” explained Rose. The swimwear is “flat packed in polybags, convenient for ecommerce shipping and prepped to be hung in brick-and-mortar locations.”


Minimum order is $300. Contact Freda Rose at freda@forplayinc.com or 323-435-3358.

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