Hanes Launches Lower Priced Period Panties

Hanes has introduced a lower priced collection of period panties under the label “Comfort, Period.” It describes the line as providing “premium period protection without the premium period underwear price tag.”

“Hanes Comfort, Period. underwear for both women and girls are available now at major retailers and directly to consumers through Hanes.com and retailer websites, with 2-packs ranging in price from $10.99 to $12.99 and 3-packs from $15.99 to $19.99. The underwear line includes light (equivalent to two regular tampons) and moderate (equivalent to three regular tampons) absorbency levels, and various style offerings including bikini, brief and boy shorts.”