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New: Rebecca Minkoff Intimates

  • Nick Monjo
  • a few seconds ago
  • 2 min read
Brands listed on the Carrie Amber website.
Brands listed on the Carrie Amber website.

Carrie Amber Intimates is launching three new Rebecca Minkoff intimates collections. Carrie Amber currently offers several brands including Spree, Daisy Fuentes, Rachel Roy and Paris Blues. Here is the Q and A between BODY and a company spokesperson.


BODY: Designer Rebecca Minkoff has championed the concept of “powerful women.” How will that be expressed in the lingerie collections?


Carrie Amber: The collection is built around the belief that confidence starts underneath it all. Every piece is designed to make women feel powerful, comfortable, and beautiful—whether they’re stepping into a meeting or winding down at night. This vision comes through in modern silhouettes, elevated textures, and details that combine feminine softness with strength and edge.


BODY: How will the DNA of the Rebecca Minkoff brand be translated to intimates?


Carrie Amber: The collection channels Rebecca’s signature balance of downtown cool and modern femininity. Expect sleek hardware, minimalist lace, mixed materials, and a sense of urban ease. The goal is to create lingerie that feels like an extension of the brand’s ready-to-wear—effortlessly stylish, versatile, and empowering.


BODY: What categories will the brand offer?


Carrie Amber: The debut collection includes bras, panties, bodysuits, and lingerie sets, with future introductions planned for loungewear and sleepwear to expand the lifestyle offering.


BODY: We understand there will be three levels: Rebecca Minkoff (better); RM (younger customer); and Studio (QVC, etc.). Can you define what each collection will look like and include?


Carrie Amber: Rebecca Minkoff: The elevated core line featuring refined designs, luxe materials, and thoughtful construction. Sophisticated lace, power mesh, and satin details define the range—modern, sensual, and strong.

RM Rebecca Minkoff: A diffusion line designed for the younger, trend-aware customer. Offered in multi-packs and value sets, it combines comfort, playful color, and the brand’s signature attitude—exclusive to off-price and value retail partners. Studio by Rebecca Minkoff: Designed for wider accessibility, Studio offers essential everyday pieces that maintain the brand’s aesthetic while focusing on comfort, versatility, and affordability. Available through QVC and select mass retailers.


BODY: What will the price ranges be for each collection?


Carrie Amber: Rebecca Minkoff: Bras $44–$48 | Panties $14–$18 | Bodysuits $48–$52 | Lingerie $42–$54

RM Rebecca Minkoff (Off-Price): 3-Pack Bras $24.99 | 5-Pack Panties $14.99 | Lingerie $12.99–$14.99

Studio by Rebecca Minkoff: Bras $24–$28 | Panties $10–$12


BODY: What brands might the Rebecca Minkoff collection hang with?


Carrie Amber: The Rebecca Minkoff line naturally aligns with Fleur du Mal, Simone Pérèle, and For Love & Lemons, while RM Rebecca Minkoff will sit comfortably next to Calvin Klein Modern and Aerie in the off-price channel. Studio by Rebecca Minkoff will share space with ThirdLove, Maidenform, and Honeylove—bridging accessible luxury and everyday comfort.


BODY: What stores or categories of stores are you targeting?


Carrie Amber: Rebecca Minkoff: Better department stores, specialty boutiques, and e-commerce.

RM Rebecca Minkoff: National off-price retailers and value-driven fashion chains.

Studio by Rebecca Minkoff: QVC, mass specialty, and select club or digital channels.


BODY: Who will be handling sales for the three collections?


Carrie Amber: All sales for the Rebecca Minkoff Intimates portfolio—including Rebecca Minkoff, RM Rebecca Minkoff, and Studio by Rebecca Minkoff—will be managed by the Carrie Amber sales team, renowned for its expertise in intimate apparel merchandising, retail partnerships, and customer experience.

Contact: (626) 371-1980


 
 
 

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