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  • Nick Monjo

NuBra: New Panties Get Enthusiastic Response




NuBra’s recently launched seamless panty collection has received enthusiastic response from retailers and consumers alike, demonstrated by strong sales and glowing store reviews.


“We are thrilled with the addition of the NuBra seamless panty line to our store,” declared Mikelle Hebeka of My Happy Home. “The three styles feature attractive cuts that can accommodate many body types. Our customers love the soft and comfortable material. We are excited about the sleek and lightweight packaging design which makes storage and shipping a breeze. As always, NuBra delivers an excellent product, combined with their industry-leading customer service and ordering process.”


NuBra has sold over 30 million units of its highly successful adhesive bras, over a span of two decades, but had previously only offered “a few sets” of panties, according to the company’s Dennis Chen. Now those millions of sold, and to-be-sold, tops have companion bottoms.


The panty line includes three styles: Bikini, Tanga, and Hipster Brief. “All three styles are made with a stretchy nylon spandex blend, with a soft cotton liner,” Chen continued. “The Bikini is a standard cut panty that offers moderate coverage, while the Tanga is a bit cheekier and cut higher at the hips. Our Hipster Brief offers more coverage and is a bit higher at the waist. All three are made to be as seamless as possible for a smooth silhouette.” The three styles are available in S/M, M/L, and L/XL, to cover a range of sizes from 2 to 14. Suggested retail price is $18.


“The NuBra hipster brief is my new favorite panty,” exclaimed Dianne, a retailer in Chicago. “It is seamless, lightweight and very soft. I love that it stays in place without having rubber on the edge to hold it down. It is an easy panty to wear everyday and a wonderful workout panty. Bravo NuBra! Once again you deliver a simple solution on a much needed product as you have for many years!”


“So excited to introduce a new line of underwear suitable for all sizes and shape by NuBra,” agreed a store owner in Los Angeles. “The material is so soft and smooth, feels like milk silk! These panties fit like a glove without the sagging or roll up issues. Seamless and tag free, so light that you’ll forget you are wearing a panty! Another great selling product by NuBra! Congrats NuBra.”

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