NuBra: The Color Chocolate

The Seamless Chocolate

As part of the continuing evolution and expansion of the family of products at NuBra, the adhesive bra pioneer, the company introduced The Seamless Chocolate. “The Seamless Chocolate was designed in response to the original Seamless colors,” explained company spokesperson Ashley Tapia. “At the time NuBra was undergoing a re-branding and the old names for products were being reimagined in a new, vivid way. Colors were named after dessert ingredients. Names like Cream, Caramel, Mocha, Lemon and Chocolate were used for a short while but as some names were ultimately dropped, two remained: Lemon (for the yellow Feather-Lite) and Chocolate. The main reason being the desire to create a visual of a saturated warm-toned brown for customers who purchase online. This way they knew exactly what to expect when they received their favorite product.”

“Seamless is a great option for not only every day comfort, but also when you chose to wear a more form fitting outfit. Seamless has always been a customer favorite for its seamless edges that contour perfectly to the chest, and, best of all, for its various color ways. Given that NuBra has a selection of nude toned products, this lovely brown was perfect to add to the neutral toned collection.”

The Seamless Chocolate is composed of 84% polyester, 16% spandex. The adhesive is 100% silicone gel and the bra comes in sizes A-E. Other colors in the collection include Fair, Tan, Chocolate, Black, Ruby, Petal Pink and Safari. Retail prices start at $48.

“Seamless NuBra provides a seamless solution for garments that require an invisible edge while providing support, and best of all, comfort,” continued Tapia. “As for the color Chocolate, dare we say, it’s just pretty!”

Other styles in the NuBra collection, including “our best sellers: Feather-Lite, Seamless, Seamless Push Up, and Seamless U are also all available in the color Chocolate. As new products start to roll out, a brown tone will always be included as an option because it sells well and is requested quite often.”