Parfait Holiday Offerings
Readying itself for the holiday season, Parfait has restocked two popular items from its Mia collection, both of which have been “sold out for an extended period,” and is emphasizing to retailers that “its Seamless Panty 3-Pack Collection,” is “the perfect holiday gift.”
The Mia Lace Chemise (P5959) “delivers a romantic combination of delicate lace and soft, sheer mesh, featuring wire-free bralette cups with removable, reversible lightly padded foam inserts, a supportive longline band, stylish front strapping, a flattering teardrop-shaped skirt” and a “V-keyhole back.” The other re-stock is the Mia Dot Bodysuit which “combines playful dot-mesh lace with versatile styling. Its wire-free cups, removable padding, flattering V-shaped back, and thong design create a beautiful silhouette that can be worn as intimate apparel or styled as part of a fashionable outfit. The longline construction provides additional smoothing and support, making it both comfortable and flattering.”
The Mia collection also includes the Mia Lace Bralette and Mia Dot Bralette that offer “sexy styling and wire-free comfort.” With beautiful lace details, decorative front strapping, removable padding, and supportive longline designs, both styles offer excellent holiday gifting and self-purchase opportunities.”
“Recognizing the appeal of practical yet thoughtful gifts, Parfait is highlighting its Seamless Panty 3-Pack Collection, featuring two essential silhouettes: the Mid-Waist Brief and Hipster,” in November. “Both styles are beautifully presented in elegant, slim paper boxes, making them ready-to-gift items that require no additional packaging.”
Ken Zhang, Parfait’s founder and CEO, noted that “this season’s holiday collection reflects more than simply introducing new products. It represents the brand’s ongoing commitment to listening to its customers and retail partners, replenishing popular styles, and offering products that meet evolving consumer needs. We are very excited about the upcoming holiday season as we can bring back several key holiday favorites that our customers have been eagerly waiting for. Our customers asked, and we delivered!” U.S. contact: Sindy Ortiz; sindy@parfaitlingerie.com; (626) 559-4285. Canada: Gihan Gabor; gihan@parfaitlingerie.com; (888) 359-5596.
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