Parfait’s New Sports Bra
Parfait has expanded its fuller bust sports bra collection with the introduction of the new Katniss Mid-High Impact Sports Bra (PA201). Available in Black and Light Grey, “Katniss offers an extensive U.S. size range covering C through K cups and 30 through 44 band sizes.” According to the company, the bra, which was “engineered specifically for fuller busts,” combines “underwire construction with full coverage, perforated foam cups to provide lift, separation and secure support during medium to high impact activities. Breathable, moisture-wicking fabric helps keep the wearer cool and dry, while the perforated foam cups enhance airflow and ventilation during workouts. Adjustable convertible straps can be worn in a traditional or cross-back configuration.” Pricing: wholesale: $31.05; suggested retail: $69.00.
Parfait’s existing Active Wire-Free Sports Bra (P62121), is “designed for medium to high impact activities” and “delivers firm support and bounce control without the use of underwires. Its supportive cups feature internal side slings that help provide shaping and stability, while breathable fabrics offer comfort during exercise and everyday wear,” and it includes a moisture-wicking band and wide, adjustable ladder straps that "allow for a secure, customized fit.” Pricing: wholesale, $26.55; suggested retail: $59.00.
Ken Zhang, founder and CEO explained, “at Parfait we continue to develop innovative products based on the needs and feedback of our customers. With the introduction of Katniss, we can now offer both wired and wire-free sports bra options designed specifically for fuller-busted women. Our Active Wire-Free Sports Bra has been well received, and we believe Katniss will be an excellent addition to the collection. Although this is a small and focused sports bra assortment, the two styles serve different customer preferences and offer our retail partners a valuable opportunity to expand their product offerings.” Contacts: U.S. Sindy Ortiz. sindy@parfaitlingerie.com, (626) 559-4285. Canada: Gihan Gabor, gihan@parfaitlingerie.com, (888) 359-5596.
Comments