Wacoal U.S. Sales, Profits Rise

New colors on the Wacoal website. Left the High Bar Underwire Bra in Red Plum ($68); and right, the Visual Effects Minimizer Bra in Deep Cobalt ($74).

Sales for the U.S. division of Wacoal increased to 16,405 million yen (about $102.6 million at current exchange rates), in the six months ended September 30, 2026, up from 12,425 million yet (about $77.7 million) in the same period in 2025. The division contributed 836 million yen (about $5.2 million) in profit to Japan-based parent company Wacoal Holdings, compared to 821 million yen (about $5.1 million) the previous year.

Sales at Wacoal International Corp. (U.S.) increased “due to the contribution of sales from Glamorise, which was acquired in April 2026, and strong e-commerce sales. By sales channel, although sales at department stores and specialty stores were weak, directly managed stores and outlet stores recorded growth. In e-commerce, in addition to strong performances by third-party EC, our switch to Shopify” from “our own EC, and our efforts to raise brand awareness bore fruit in the form of progress in the acquisition of new customers.”

Sales at the Wacoal Europe Ltd. division rose to 19,970 million yen (about $124.9 million), compared to 15,858 million yen (about $99.2 million) in the segment’s first half. Profits for the European division rose to 2,010 million yen (about $12.6 million) from 881 million yen (about $5.5 million) in the same six months last year.

The sales increase at Wacoal Europe was “mainly due to the rebound from the sales decline caused by the impact of the fire at Bravissimo in June 2025. By sales channel, despite sluggish sales in department stores in the United Kingdom, e-commerce sales in North America and specialty stores in mainland Europe recorded growth. At Bravissimo, directly managed stores performed well, helped by new stores opening and the recovery from the impact of” the warehouse fire.

Parent company Wacoal Holdings earned 4,013 million yen (about $25.1 million) on combined revenue of 95,746 million yen (about $599.1 million) in its first half fiscal year, compared to a profit of 12,332 million yen (about $77.2 million) on total revenue of 87,511 million yen (about $547.6 million) in the six months ended September 30, 2025.