Spanx Ambassadors Program

On the Spanx website: Plunge Low-Back Thong Bodysuit $148; and High-Waisted Mid-Thigh Short, $88.

Spanx has launched what it calls “a first-of-its-kind ambassador program” called ‘Shaped by Stylists’ let by celebrity stylist Karla Welch. The program brings to mind the ambassador program for the troubled Lively brand which was acquired by Wacoal in 2019. At the time, the company noted Lively “prides itself on the vast community of over 80,000 ambassadors” that was “built through social networking services and digital media marketing methods.”

Katie Weeks, Spanx vp of brand marketing, declared, “Stylists have made Spanx the most worn designer on the red carpet for 25 years. Our brand has truly been shaped by organic support from stylists who championed our product and introduced it to the most influential women in the world. With this program, we’re honoring that legacy and celebrating the creative community that helped build our brand.”

According to the announcement, “ ‘Shaped by Stylists’ provides ambassadors with the ultimate access to the Spanx community, supporting them for the moments that matter most through mentorship, dedicated programming, exclusive access to product, and integration into brand initiatives.” The company added that “Karla Welch plays a pivotal role as the brand’s first ever ambassador and will collaborate with Spanx across styling content, events, and future product initiatives. As the program grows, Spanx will continue to onboard additional stylist ambassadors that share the brand’s dedication to empowering women to look and feel their best.”