VS: New FlexFactor Bra

The Body by Victoria FlexFactor Lightly Lined Plunge Demi Bra on the company website.

Victoria’s Secret has introduced a new bra with “an innovative flexible titanium underwire” that it says gives “a barely there feeling that bends and rebounds with your body.” The Body by Victoria FlexFactor Lightly Lined Plunge Demi Bra launched on the company website at $49.95, in a variety of colors and in bands 32-38 and cup sizes A-DDD. “The FlexFactor Bra with unmatched support” VS claims, “feels better than being braless.”

 “The innovation behind this wire is truly impressive and we’re excited to bring it into the world.,” declared Adam Selman, executive creative director at Victoria’s Secret.