Wacoal Buys Glamorise

Wacoal has acquired Glamorise Foundations, Inc. through its U.S. subsidiary, for $33 million plus an additional earnout potentially worth an additional $11 million based on Glamorise’s “business results such as net sales” for the next three fiscal years beginning with the year ending March 31, 2027. 

The announcement by Japan based Wacoal Holdings Corp. emphasized it is “working to enhance competitiveness by strengthening direct consumer engagement in its key markets, especially the United States and Europe, while investing in growth areas,” adding that it “aims to evolve into a more inclusive brand that can serve a wider range of women across all body types, lifestyles, and life stages.”

Wacoal continued that it “believes it is essential to strengthen its leadership in the full-figure/plus-size segment, build strong DTC and e-commerce capabilities, and secure a profitable platform to fund future brand investment.” And it explained that Glamorise “is a 100% full-figure-focused brand with a market position differentiated from Wacoal. It also has a high-margin business model, with further upside potential through the use of Wacoal’s infrastructure. In addition, 98% of its sales are generated online, and 30% are generated through direct-to-consumer channels, making it highly aligned” with Wacoal’s “strategic priorities.”

Wacoal disclosed that Glamorise earned a net income of $1.730 million on sales of $39.365 million in the fiscal year ending December, 2024 and $2.009 million on sales of $40.062 million in 2023.

According to a source at the company, previous CEO  Jon Pundyk will remain at Glamorise.

Wacoal revealed that “through this acquisition, the Group intends to leverage the capabilities acquired from Glamorise across” all of its U.S. consolidated subsidiary, Wacoal International Corp. (WIC), “including full-figure product expertise, proprietary e-commerce operating know-how, and knowledge of third party market places and digital advertising. By doing so, the Group expects to accelerate WIC’s consumer awareness as a brand that supports all women, expand its consumer base, increase the share of sales from online channels centered on DTC, reduce reliance on brick-and-mortar department stores, and enhance both growth and profitability.”