Wacoal U.S. Sales -16.5%

Wacoal’s new Ever Flexing Underwire Bra ($68) on the U.S. website.

Wacoal International Corp. (U.S.) sales fell 16.5% to 6,626 million yen (about $45.0 million at current exchange rates) in the quarter ended June 30, 2025, down from 7,939 million yen (about $53.9 million) in the same period last year. At the same time operating profit sank 27.1% to 751 million yen (about $5.1 million) from 1,030 million yen last year

The Americas division of the Tokyo-based Wacoal Holdings Corp., which has several international divisions, blamed the drop in sales to a “decline in consumer confidence resulting from uncertainty regarding future trade policies, which negatively impacted overall sales. By sales channel, sales in department stores continued to remain challenging due to restrained purchases by some of our wholesale customers, as well as the impact of store closures by major wholesale customers. While sales from major e-commerce platforms continued to grow steadily as they did in the previous fiscal year, sales from other e-commerce channels remained stagnant despite our initiatives to implement search engine optimization and search engine marketing to increase purchase rates.”

At Wacoal Europe Ltd., which also sells some products in the U.S., sales jumped 42.2% to 8,763 million yen (about $59.5 million) from 6,164 million yen (about $41.8 million) in the quarter ended June 30, 2024. Meanwhile, operating profit rose 19.6% to 768 million yen (about $5.2 million) from 642 million yen the year before.

The first quarter sales jump at Wacoal Europe was “due to the contribution of sales from the Bravissimo Group, which we acquired last year. On the other hand, our major wholesale customer in the United Kingdom suffered a cyberattack, and as a result, we suspended our deliveries to such wholesale customer for approximately two months. In addition, although the Bravissimo Group has maintained steady sales from both its directly managed stores and its own e-commerce websites, shipping has been suspended from all of its e-commerce websites since the end of June due to the impact of a fire that occurred at a logistics warehouse in June 2025.”